I'm a professional marketer with 35 years of experience, at least half of those in a management capacity. I have a proven track record of delivering successful marketing activity across a wide range of media.I can single-handedly conceive, create, implement and measure a full multi-channel marketing campaign.I have a broad skillset, encompassing content writing, graphic design, search engine optimisation, email marketing, social media, print, events, public relations and internal comms.I take a collaborative approach to creating marketing campaigns and initiatives, using data to drive decisions whilst paying close attention to three and a half decades of accumulated instinct.I've always embraced technological shifts, leaning heavily into online and digital marketing right from the outset. Whether it's Google Analytics, Lead Forensics, Showpad or, most recently, AI, I'm an early adopter of the latest marketing tools.