Search Engine Optimization Consultant
CurrentResponsibilitiesKey areas of responsibility include prospective customer outreach and setting up of introductory meetings, providing an overview of our technology, and scheduling product demos to share our transformational parking technology. Search Engine Optimization and all Digital Marketing and Digital Asset Creation such as videos.Devise and implement a comprehensive lead generation strategy for the commercial sales spanning the entire US market, with integrated campaigns, and a mix of traditional B2B marketing tactics to generate pipeline for our sales team.Monitor and analyze marketing campaign performance to generate actionable insights, employing your analytical skills to continuously improve the effectiveness of our demand generation efforts.Oversee and manage the creation of workflows, automations, lead scoring, email development, dashboards, reporting and more within CRM (e.g. HubSpot).Track progress and issue periodic updates to leadership on Sales KPIs, customer engagement, and CRM.Achieve/exceed daily/weekly/monthly targets defined for self and team.Qualify and contact potential customers via provided construction lead databases.Perform outbound calls to target prospects in defined geographies.Create dashboards, track, and analyze leads, and enable & support sales to close opportunities faster.Collaborate with product marketing and content teams to craft compelling marketing materials such as emails, landing pages, and case studies that resonate with our target audience and increase engagement.Identify and join key trade associations and industry events to build company brand awareness and network with industry professionals.Provide onsite product demos for prospective customers that visit our parking garage.