Director, Halocrm
Heading up the ITSM sales team allowed me to notice a gap in our product offering, a CRM platform. I therefore proposed the creation of HaloCRM in mid-2022 and was subsequently promoted to run the product. This included assembling and training a new team, researching and executing a minimum viable product to go to market, creating a new WordPress website, extensive market research and collaboration with Gartner to confirm product positioning. This new role also allowed me to develop new skills in product management and marketing, for example creating marketing campaigns and using Google Ads and Hootsuite. It also pushed my business development and presentation skills, including a speech at the McLaren Technology Centre as seen in my header picture! Since its launch in January in 2023, the product has been going from strength to strength, generating hundreds of thousands of pounds in recurring revenue, attracting big-name logos and beating out larger competitors such as Zendesk and Gorgias. The customer feedback speaks for itself: “Working with the HaloCRM team has been fantastic. Everyone has been so accommodating during the process; whether it’s because of time zones, team members coming and going, presenting demos on demos on demos, anything! My only regret is not finding this product sooner!”. Olive Campbell, Customer Engagement Specialist, Motif Labs.