Over 20 years of experience in Marketing, especially brand & portfolio strategy & brand equity development, always putting consumers at the core: • brand equity management • leadership of multi-functional teams and external agencies • innovation & portfolio strategy• communication • market analysis and consumer research• CXM• communication • trade marketing • retail • P&L management Experience in global, regional and local roles, in São Paulo, Buenos Aires & London, leading global brands such as Dove, Lux, TRESemmé, Omo amongst others. Moved to the world of start-ups, as CMO to lead Marketing & Retail.Strong strategic thinking, innovation, organizational leadership, external orientation, problem solving, and agility, combined with building effective relationships.Fluent in Portuguese, English & Spanish. Very active, sports-addicted.