Livia Berardinelli Email and Phone Number
Livia Berardinelli work email
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Livia Berardinelli personal email
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At MASSIVE - Data Heights, our team has disrupted the CPG industry with an innovative Insights-as-a-Service Platform. Our focus is on delivering predictive market behavior trends to equip leaders with the tools they need for success. As the CMO & Co-Founder, my role encompasses leading strategic marketing management, spearheading marketing research, and orchestrating impactful marketing communications.My journey at MASSIVE is marked by a commitment to transforming complex data into actionable insights. With the partnership of a dedicated team, we have cultivated strong client relationships and guided product innovation. Our collective expertise in the marketing and business development arenas has been pivotal in driving the go-to-market strategy and sustaining MASSIVE's growth in a competitive landscape.
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Cmo And Cro And Co-FounderMassive - Data HeightsNew York, Ny, Us
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Cmo & Co-FounderMassive - Data Heights Jan 2018 - PresentWestport, Ct, UsMASSIVE is the first and only Insights-as-a-Service Platform helping CPG Marketing and Innovation Leaders to predict the behavior and trends of today’s turbulent markets with unprecedented clarity so that they can make the right choices and minimize the risk of failure. -
Marketing And Business ConsultantCleverfield Llc Nov 2014 - Dec 2017
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Co-Owner And ManagerIl Comune Dei Bambini Srl May 2010 - Jul 2014Co-Owner and Manager of Il Comune dei Bambini, an innovative educational structure offering educational and entertaining services to children from 3 months old to 11 years old. It can host up to 100 children and employs 18 people.
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Consumer Dialogue Marketing ManagerBritish American Tobacco Jan 2009 - Dec 2009London, Gb• Responsible for the set up and management of one to one consumer engagement strategy in Italy and project leader for Europe;• Management of 18 people Field Force operating at national level;• Responsible for developing marketing skills for Head Quarter Marketing Department and Field Force. -
Haed Of Brand Marketing, ItalyBritish American Tobacco Jan 2008 - Jan 2009London, Gb• Management of Brand Marketing Department (20 people);• Responsible for brand portfolio strategy development and consumer engagement activities definition;• Taking care of the development of all brand communication at local level (Packaging, Limited Editions, in store visibility materials, one to one communication at Point of Sales and HoReCa outlets);• Holding more than 20Mlns Euro budget for Brand Support.
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Horeca National ManagerBritish American Tobacco Oct 2006 - Dec 2007London, Gb• Management of Horeca Department (21 people, incl. 17 Field Force Rep’s), reporting to Head of Trade;• Responsible for the development of Horeca Channel at national level, in details:- defining, getting approval and implementing 5 years strategy for the channel;- setting up the Horeca structure (job profile definition, recruitment, training and retention) up to 2012;- designing new internal process to ensure inter channels coordination in one to one communication activities.
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Group Brand ManagerBritish American Tobacco Mar 2003 - Sep 2006London, Gb• Preparing, getting approval and managing the annual brand plans and budget;• Responsible for identifying new business opportunities via brand stretching and new product launching;• Key leading member of the international team to redefine brand authorship at global level;• First migration plan implemented in Europe to launch Vogue in the Italian market (1pt market share increase in 1 year).• Responsible for re-launch of Pall Mall in the Italian market:- Identify price positioning strategy considering excise, competitors, and volume/profit impacts;- Define new communication mix: packaging graphic, descriptors range, Point of Sales materials, one to one;• Brand gained 7 pts share in one year, moving from being the 11th to the 4th brand in the market.
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Senior Brand ManagerCoca-Cola Italia Mar 2001 - Feb 2003Atlanta, Ga, UsDevelop and implement the brand plan to ensure objectives are achieved for the biggest brand within the company. Commission research and rigorously analyse data to ensure brand issues are understood and corrective action identified. Recommend and manage all brand communication and activities to ensure fit with brand strategy and corporate guidelines. -
Brand ManagerUnilever Jan 1996 - Feb 2001Blackfriars, London, Gb• Brand manager of 12 Sku’s (11% of Sagit’s Volume and Turn Over);• Project leader of Brand extension development project (Innoscreen test for Sofficini Pagnottielli, Sofficini Che Supplì, Sofficini Che Crocchè,…);• Development of new advertising strategy (Budget. 18 Bill/Lit) from agency brief to airing;• Innovation Process Management facilitator ffor Marketing Department.• Responsible for Le Panaree launch (Bdgt. 10 Bill/Lit): define and implement the new communication campaign and in-store activity• Responsible for the development and launch of several sku’s of Quattro Salti in Padella brand,• Participate to the creation and development of the international project on “new generation meals”.
Livia Berardinelli Skills
Livia Berardinelli Education Details
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Luiss Guido Carli UniversityAdvertising -
S. ApollinareHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Livia Berardinelli
What company does Livia Berardinelli work for?
Livia Berardinelli works for Massive - Data Heights
What is Livia Berardinelli's role at the current company?
Livia Berardinelli's current role is CMO and CRO and Co-Founder.
What is Livia Berardinelli's email address?
Livia Berardinelli's email address is livia.berardinelli@me.com
What schools did Livia Berardinelli attend?
Livia Berardinelli attended Luiss Guido Carli University, S. Apollinare.
What are some of Livia Berardinelli's interests?
Livia Berardinelli has interest in International Travel, Latin Dancing, Children, Education, Gourmet Cooking, Theater, Cinema.
What skills is Livia Berardinelli known for?
Livia Berardinelli has skills like Marketing Management, Brand Management, Fmcg, Strategy, Trade Marketing, Management, Marketing, Integrated Marketing, Product Management, Marketing Strategy, Marketing Communications, Cross Functional Team Leadership.
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