• Formulate and implement SEO strategies for the brands Fabletics and Capitol One, to enhance organic search rankings and increase website traffic.• Refine website content to improve search engine visibility and user experience.• Evaluate website performance data to identify opportunities for improvement. • Work closely with cross-functional teams to ensure the correct execution of SEO initiatives.

• As a day-to-day steward on the Porsche Cars North America media team, collaborated with colleagues to determine placement of all the brand’s media. Elements of the planning cycle include campaign building, implementation, and KPI reporting.• Presented final media recommendations to clients, to showcase the relevancy of our plan when it comes to the brand’s business goals.• Fostered publisher relationships by facilitating meetings and the entirety of the campaign setup process, which included budget management, email communications and trafficking.• Trained new team members on processes by explaining and delegating tasks to create a swift and meaningful onboarding experience.

• As a member of the SC Johnson media planning team, aided in determining placement of the entirety of SC Johnson’s media for brands Windex, Scrubbing Bubbles, Pledge, Drano and FamilyGuard. Considered client KPIs and the assigned campaign budget to make final media determination.• Assisted in creating strategic presentations, to illustrate to clients that our media recommendation aligned with their vision for the brand’s trajectory. • Mastered necessary tools for managing budgets, gathering data, analyzing audience insights and conducting competitive research. • Established productive relationships with external partner agencies, clients and investment teams. • Managed billing and budgets for each campaign.

At this digital marketing agency for top United States law firms, I managed an overall digital presence for 30 clients. Such management included a curated website design process, social media management, reputation management and Google optimization. -Wrote and edited marketing copy which included website content, blogs, lawyer biographies, SEO title tags, social media posts and slogans on behalf of our clients, to clearly convey their law firm's brand. -Acquired 20 additional accounts, tripling annual revenue. -Curated valuable relationships with clients to identify their needs, and implemented a new upsell package which further elevated annual revenue by 25%.-Met client expectations, which led to all client accounts renewing their annual contracts.

The Tab serves as Indiana University's leading news and entertainment page. You can view its content via the following Instagram handle: @thetabiu -Created comedic and news content via The Tab IU Instagram account at Indiana University- Bloomington. As editor-in-chief, grew the follower base from 8 to 15 thousand with a sustained growth of 100 followers weekly, by tracking and analyzing KPIs in Google Sheets.-Gained the following of famous alumni such as Mark Cuban, who has 1.7 million Instagram followers, and follows solely 434 accounts. Cuban regularly sent The Tab IU direct messages, reacting to our content.-Developed a network of sources to ensure The Tab IU stayed ahead of breaking news and engaged with public inquiries to inform the student body on live news situations from beginning to end. -Established The Tab as the go-to source for event promotion at IU, and covered events featuring Anderson Cooper, Josh Peck and Tiffany Haddish.

BRAVA Magazine is the #1 women's magazine in Madison, WI with a cumulative readership of over 60,000.-Authored pieces for online and print publication, reaching 48,000 readers per month.-Edited magazine before publication, to ensure it conformed to AP Style and to omit any errors.-Conducted interviews with local sources in order to back each article with relevant facts.-Pitched article topics that would offer value to the magazine’s target demographic during regular editorial meetings.

As a global leader in the digital signage industry, Coates Group curates merchandising solutions for some of the world’s most recognizable brands. -Wrote product descriptions for digital solutions used by major clients such as McDonald's, the London Eye and Carl’s Jr.-Wrote slogans for the future of the brand, which were approved by the Head of Global Marketing.-Created and analyzed excel spreadsheets and market reports for the quick service restaurant industry to determine opportunities for market expansion. -Spearheaded internal global newsletter featuring photography and employee biographies distributed worldwide in Coates’ offices, building a multinational collaborative culture.

Axley Brynelson, LLP is a leading law firm in Madison, WI that specializes in a myriad of practice areas. -Summarized case descriptions from 100+ pages down to 1-2 pages to be displayed on the firm website, in a writing style absent of legal jargon.-Wrote the 2017 Up & Coming Lawyer nomination for The Wisconsin Law Journal for Attorney Micheal Hahn, which won Hahn the title.

BRAVA Magazine is the #1 women's magazine in Madison, WI with a cumulative readership of over 60,000.-Prepared pieces for publication online and print, reaching 48,000 readers per month. -Edited magazine before publication, in order to prevent published errors and ensure content conformed to AP Style.-Conducted interviews with local sources to back each article with relevant facts.-Pitched article topics that would offer value to the magazine’s target demographic.