Private investment group (venture capital and private equity) with >$8 Bn AuM. I worked on FMCG and F&B industry and company research in Indonesia.

- Brand Development/Consumer Product Ideation : Lead & manage product development process from formulation, packaging, etc.- Brand Management : Oversee and drive all aspect of brand marketing, ensure that all branding decisions ultimately result in stronger sales- KOL Strategy & Management: Work and collaborate with KOLs to generate unique contents for brand & product awareness- Social Media Strategy & Growth: Create and implement growth strategy for Instagram, Tiktok & Youtube channel through content strategies, performance marketing & KOL collaboration - E Commerce Management & Sales Strategy: Distribute our products through B2C and B2B partners - Data-Driven Content Strategy: Build brand awareness & build a loyal community through data driven content strategy- Performance Marketing: Create & implement strategy on FB Ads, Tiktok Ads & Google Ads to drive traffic & sales

Handling digital marketing activities for BU of Alibaba Group, UC Browser.Responsible for:- Develop social media content strategy- Create and A/B test digital ads to improve performance (more followers, reach and engagement)- Analyse social media performance and present regular reports - Drive A-Z of digital marketing campaigns (e.g. Double 11, Ramadan, 9.5 philanthropy, UC Drive, Ramadan.)- Assist with selected PR activities- Assist product team to improve UI/UX during campaignsAbout UC: UC, a business within Alibaba Innovation Initiatives Business Group, is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser, UC Browser Turbo, UC Browser Mini, and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world, as per StatCounter. It has reached 430 million Monthly Active Users globally. Additional information about UC and its products can be found at www.ucweb.com

- Developed Tatler TV, driving programs such as Crazy Rich People, Tatler Luxury Tour, Satu Miliar Pertama- Responsible for Tatler’s Generation T program, working with entrepreneurs and business leaders to produce top SEO articles, videos and sponsored content- Initiate and led partnership with Moet Hennessy and Koinworks (video and social media campaign)

- Wrote original articles for Indonesia Tatler digital platforms and magazine, focusing on startups, arts, travel and beauty- Managed social media activities (Instagram, Twitter, Facebook)- Researched and developed content related to startups for Tatler’s Generation T channel