Investor relations and product management.

• Led team to build O2O vehicle services platform and organized the formulation and writing of product structures, business requirements, technical specs, service-providing processes and standards • Negotiated with external parties on commercial parameters including revenue/profit share and fees• Trained sales team of 50 reps from 2 remote offices on data cleaning and analysis, broke sales target down into monthly growth plans, and established KPI and quality control scheme• Built… Show more • Led team to build O2O vehicle services platform and organized the formulation and writing of product structures, business requirements, technical specs, service-providing processes and standards • Negotiated with external parties on commercial parameters including revenue/profit share and fees• Trained sales team of 50 reps from 2 remote offices on data cleaning and analysis, broke sales target down into monthly growth plans, and established KPI and quality control scheme• Built data models and templates, including profit models, media metrics analysis reports, operational data reporting templates, requirements for system-generated reports, etc.• Contributed in B2C marketing projects which involved cooperation with E-commerce platforms, cross-industry partnerships, vertical media and social media KOLs collaborations, as well as marketing campaign planning and analysis Show less

• Developed marketing strategies, including positioning, content strategy, channel marketing, events planning, etc.• Advertised on Facebook and Instagram, and optimized campaign effectiveness through tracking & analyzing re-sults• Analyzed the operation and user behavior of E-commerce website to boost web traffic, user experience and conver-sion• Selected the appropriate social influencers and potential partners based on their social account metrics and cost per-formances, and… Show more • Developed marketing strategies, including positioning, content strategy, channel marketing, events planning, etc.• Advertised on Facebook and Instagram, and optimized campaign effectiveness through tracking & analyzing re-sults• Analyzed the operation and user behavior of E-commerce website to boost web traffic, user experience and conver-sion• Selected the appropriate social influencers and potential partners based on their social account metrics and cost per-formances, and negotiated collaboration opportunities and terms Show less

• Developed financial math models for major banks and financial companies in North America• Assessed client needs and formulated business requirement specs; coordinated internal resources to carry out soft-ware interface designs, product logics and functionalities based on the specs• Gathered business intelligence from data, conducted high-level reports and presented findings to senior manage-ment• Supervised and executed post-campaign operations and reporting using tools such as… Show more • Developed financial math models for major banks and financial companies in North America• Assessed client needs and formulated business requirement specs; coordinated internal resources to carry out soft-ware interface designs, product logics and functionalities based on the specs• Gathered business intelligence from data, conducted high-level reports and presented findings to senior manage-ment• Supervised and executed post-campaign operations and reporting using tools such as Google Analytics and Qual-trics• Created testing instructions and criteria; executed test plans and managed quality assurance Show less