• Co-Founder and CEO of handmade jewelry company based in NYC• Directed design and implementation of custom website and order management platform• Lead all business activity including: jewelry creation, design, strategy, sales, marketing, advertising, operations, and accounting• Predict fashion trends, source material, and design merchandise• Develop social strategy and content for brand Instagram • Identify and conduct outreach to celebrity stylists, influencers, and models to promote products• As seen in Vogue Magazine

• Manage VIP relations on site at Spring Studios• Assist in fittings and deliver wardrobe for models • Handled communications with IMG partners, clients, guests, and talent• Manage press inside and outside of venue• Assist production team in venue set up and seating chart arrangement• Organize models backstage• Shows: Proenza Schouler, Altuzarra, Monse, TOMBOGO

• Develop and execute social media content• Conduct influencer outreach and spearhead marketing strategies to engage users and build audience

• Assisted in planning editorial roundtables and internal meetings for sales leaders and executives across the portfolio of brands including People, InStyle, Food & Wine, Real Simple, Entertainment Weekly and Travel + Leisure• Coordinated editorial product pitches for a wide range of clients such as L’Oreal, Target, Dove and Hallmark• Handled meeting logistics: booked talent, managed A/V needs, room setup, catering, and created collateral materials

• Created pitch decks and press recaps for clients including: Neiman Marcus, Vera Bradley, Robert Graham and Simon Malls• Assisted with events; interacted with editors and VIP clients; sourced gift bags• Identified and monitored bloggers and influencers for campaigns• Conducted outreach to TV stations• Created clippings, posted events, and maintained calendar listings on social media and various platforms

• Assisted with managing events for Sales and Marketing teams• Handled communication with PR contacts and clients including: Dry Bar, Peloton, Lululemon, Fitbit and Nike to solicit products and in-kind donations for the RUN10FEED10 initiative