Olivia Toolson Email & Phone Number

South Jordan, Utah, United States

- Developing and implementing a comprehensive content strategy aligned with the company's goals and target audience. This involves understanding the market, competitors, and consumer behavior to create engaging and relevant content.- Monitoring and analyzing the performance of content initiatives using metrics such as engagement, conversions, and ROI. This involves leveraging analytics tools to assess the effectiveness of content strategies and make data-driven decisions for optimization.- Developing strategies for content distribution and promotion to increase visibility, reach, and engagement. - Leading a team of photographers, videographers, designers, copywriters, and other content creators to produce high-quality content across various formats such as blog posts, videos, digital ads, social media posts, and more.- Hiring, training, and managing a team of content professionals, providing guidance, feedback, and support to ensure the team's success and professional development.- Working closely with other departments to align content initiatives with overall business objectives and ensure consistent messaging and brand voice.

South Jordan, Utah, United States

- Managed multiple projects simultaneously, ensuring timely completion and exceeding project objectives- Managed a team of 3 creatives, conducted regular performance evaluations, and provided constructive feedback on projects- Managed the content strategy for digital paid ads on Meta, TikTok, Google, YouTube, and Pinterest- Managed marketing strategy for email and SMS marketing campaigns, paid search and social ads, and organic social platforms- Assisted in the overall creative design and strategy of brand marketing campaigns to ensure a cohesive brand image

South Jordan, Utah, United States

- Grew our Instagram following by 23% with an average of 7.6m impressions MoM and reaching an average of 800k non-followers and 180k followers MoM- Grew our TikTok following by 1,459% in 11 months- Developed and executed social strategy and content to align with marketing efforts- Analyzed social media data and reported findings to the team- Developed brand strategies that move audiences from general awareness to deeper engagement- Managed community engagement to drive positive brand conversations- Monitored social media platforms for UGC, product feedback, and engagement- Posted daily on Instagram and Instagram stories- Lead content ideation and creation- Worked with cross-functional departments to support all areas of the business through social media

Provo, Utah

- Managed influencer program in order to increase brand reach and drive sales- Organized monthly collaborations calendar with over 20 collaborations each month- Created and implemented ambassador program- Grew ambassador program to 50 members- Assisted in the customer service and customer experience department- Assisted in the design of clothing exclusive to Called to Surf

Carlsbad, California

- Fronted the product rollout of new sleep gown product worth $800,000 in revenue- Provided in depth analysis of social platforms and website to improve usability and leverage- Composed touch points at Solly Baby event to a increase sales and new customers- Organized logistical details, casting, research, wardrobe and props for photoshoots- Fronted the overall creative vision for photoshoots each with a budget of $15,000- Assisted in marketing rollout of the F/W 2019 line worth $300,000 in COGS- Created style quiz on all social media platforms generating over 250 new orders

Springville, Utah

- Created marketing/promotion plans for products to ensure successful launches- Performed analysis on past marketing data- Expanded the social and digital reach of the brand by 50%- Constantly engaged with readers and customers to increase outreach of the brand by 20%- Created Facebook, Pinterest, Instagram, and Google ads to increase brand reach / awareness

Certificate, Full Stack Web Development

Activities and Societies: MentorAn immersive, online program to prepare me for a successful career in web development. I will be diving.

Bachelor Of Science - Bs, Experience Design And Management

Activities and Societies: Experience Design Society, Marketing Association, Corporate Finance ClubExDM combines the study of business.

Bachelor'S Degree, Therapeutic Recreation/Recreational Therapy