As a Strategy Lead specializing in overseas e-commerce clients in the 3C small home appliance and fitness equipment sectors, I excel in developing and executing strategic plans for market entry into China. 1. Strategic Planning: Develop and execute long-term strategic plans for overseas e-commerce clients in the 3C and fitness sectors, aligning with client objectives and market dynamics.2. Analysis and Optimization: Evaluate current strategies, recommend adjustments, and monitor their effectiveness to ensure continuous improvement and alignment with goals.3. Market Research and Financial Management: Conduct in-depth industry and competitive analysis, identify opportunities and risks, manage budgets and financial plans to support strategic initiatives.4. Leadership and Communication: Lead cross-functional teams in strategy development and execution, maintain relationships with key stakeholders, and deliver insightful reports and presentations to senior management.

1. Brand Operations: Conducted independent industry research reports, formulated project proposals, and developed marketing strategies and project budgets based on client products and industries.2. Project Management: Successfully oversaw B2B marketing campaigns for SaaS and cross-border e-commerce clients, utilizing cross-functional abilities to ensure seamless execution. Developed comprehensive budget plans, conducted data analysis, and maintained excellent communication with clients for effective campaign delivery.3. Digital marketing: Developed and implemented effective online advertising optimization and social media marketing strategies for high-profile clients, including Oxylabs and Siemens. Leveraged SEO and SEM techniques to analyze exposure, social media feedback, advertising bidding, and keyword rankings, resulting in significant reductions in customer acquisition costs.4， User Analysis: Utilized Google Looker Studio and DMP deployment to track demand, analyze and summarize user purchase paths and conversion rates. Regularly tracked and provided feedback on marketing and promotional effectiveness, devised optimization strategies, identified potential marketing leads, and swiftly executed A/B testing.5. Marketing Analysis: Conducted regular (monthly, quarterly, yearly) project reviews, analyzed data, and synthesized operational insights. Leveraged data-driven insights and customer feedback to refine marketing strategies, iterate collaboration approaches, and align service direction.

1. Market research: Analyzed the North American study abroad market through market visits, online consultations, and on-site visits. Examined services and prices offered by local educational institutions in Canada. Developed and optimized marketing strategies based on data and feedback.2. Digital Network Marketing: Implemented effective social media marketing strategies to expand the company's potential customer base. Achieved a 10-fold increase in followers on the official WeChat account within six months.3. Market Event Planning: Orchestrated about 15 online/offline events with an impressive average sales conversion rate of 80%- 90%. Coordinated two successful North American Education Exhibition in 2018 and 2019, featuring 40+ schools from North America and Australia, and attracting over 600 students respectively.

• Manages content of social media, prepares promotion materials for Harry Rosen, such as writing blogs on WeChat (most popular one achieved 3000 views on WeChat)  • Devise new ways to promote the products and brands from Harry Rosen

• Copywriting and Copyediting• Created a website of an underwear brand which the company carried: www.clorispro.com• Managed highly-targeted advertisements on social media including Weibo and WeChat

• Managed highly-targeted advertisements on social media including Weibo and WeChat• Reported analysis weekly of the selling statistic of all the brands that the company carried• Reported the inventory statistic weekly• Managed and controlled the archiving data such as leasing contract of all the branches• Did the simultaneous translation when a cosmetics executive of Skincode Ag came to start a beautician training session