Li Wen Wang Email & Phone Number

• Active members contributing to the growth of the DAO which aim to empower women in web3.• Volunteered to design social post and prints for TZD events in Taipei Blockchain Week 2023.

Auckland, New Zealand

• Led design strategies of multiple web3 products from concept to MVP. Include feature list and user stories creation.• Facilitated workshops for product discovery, and conducted competitor analysis to facilitate design decisions.• Designed for multiple devices from websites to mobile apps. • Created prototype using Figma to ensure optimal user experience and creating visually compelling designs aligned with brand aesthetics and design systems.• Collaborated in an agile environment, actively seeking and incorporating feedback from other designers, engineers, and product managers.• Played a key role in stakeholder management, ensuring clarity in problem statements and alignment with business goals.• Optimised design workflows within the studio, enhancing efficiency for fellow designers.• Implemented websites from scratch using Framer.Key projects:• Splash: a social chat app tailored for Web3 enthusiasts• Immersve: a pioneering payment gateway facilitating token spending via credit cards in both online and offline stores • Dexter: a decentralized exchange facilitating token swaps and liquidity provision• PATtech: an innovative energy data platform empowering organizations to manage, trade, and report their energy generation and usage for ESG purposes.

• Solely crafted the UX & UI design for a blockchain data query service.• Conducted iterations based on quantitative researches findings.• Collaborated in an agile environment alongside BD, crypto economist and tech team to align product strategies and goals.• Coordinated stakeholders' inputs and provided leadership in defining design directions for two landing pages and graphic elements. Directed contracted designers in executing designs under my supervision.Key projects:• A data query platform enabling indexers to explore, stake, and monitor the network, while allowing delegators to delegate tokens to an indexer.• An airdrop claiming website with vesting limitations.

Auckland, New Zealand

• Conducted competitors research to pinpoint opportunities for the product.• Formulated and executed a comprehensive product roadmap, guiding strategic development initiatives.• Revamped the web application with a fresh design system and UI, directing implementation alongside contracted engineers.• Drove revenue growth through strategic partnerships with complementary projects.• Orchestrated successful marketing campaigns, resulting in a 500+ increase in newsletter subscriptions and 750+ Twitter followers within a 2-month period.• Secured victory in the Gitcoin hackathon challenge with the creation of the "Polkadot Staking Dashboard," showcasing collaborative expertise. Github link

Auckland, New Zealand

New Zealand

Shanghai, Hong Kong, Taipei

Taiwan

- Was responsible for managing Ford Motor Company account.- Oversaw the 2014 Ford Focus Makeover Launch, 2015 Makeover Kuga Launch, 2016 Ford Focus Makeover Launch, retail campaigns, and several after service projects.- Met and liaised with clients to discuss and identify their advertising requirements; played an active role in working with agency team members to formulate marketing strategies.- Coordinated amongst internals, the media, digital agencies and clients. - Utilised my communication skills to deliver both above-the-line and below-the-line projects.- Handled budgets, managed campaign costs and invoiced clients.- Being awarded “the best presenter” in 2015 JWT year-end performance.

Taiwan

- Assisted in the planning and execution of consumer and corporate events, seminars, roadshows, and media interviews.- Ensured all local branding materials were aligned with global corporate guidelines.- Was involved in gift production, graphic design and coordination among vendors and internals.- Collected materials, proofread press release with accuracy, and distributed to the media.- Translated documents from Chinese to English and vice versa.

- Led my team of four to plan and execute the marketing plan. Attracted more than 90 Taiwanese students to apply as delegates, and 170 people to apply as volunteers.- Was MC for the press conference. Planned and executed the press conference with my team.- Coordinated effectively with the Taipei City Government, Secretariat of NCCU, and Harvard staff in English on the marketing plan and resources.

Taiwan