Li Wen Wang Email & Phone Number

• Active members contributing to the growth of the DAO which aim to empower women in web3.
• Volunteered to design social post and prints for TZD events in Taipei Blockchain Week 2023.

Auckland, New Zealand

• Led design strategies of multiple web3 products from concept to MVP. Include feature list and user stories creation.
• Facilitated workshops for product discovery, and conducted competitor analysis to facilitate design decisions.
• Designed for multiple devices from websites to mobile apps.
• Created prototype using Figma to ensure optimal user experience and creating visually compelling designs aligned with brand aesthetics and design systems.
• Collaborated in an agile environment, actively seeking and incorporating feedback from other designers, engineers, and product managers.
• Played a key role in stakeholder management, ensuring clarity in problem statements and alignment with business goals.

• Solely crafted the UX & UI design for a blockchain data query service.
• Conducted iterations based on quantitative researches findings.
• Collaborated in an agile environment alongside BD, crypto economist and tech team to align product strategies and goals.
• Coordinated stakeholders' inputs and provided leadership in defining design directions for two landing pages and graphic elements. Directed contracted designers in executing designs under my supervision.Key projects:
• A data query platform enabling indexers to explore, stake, and monitor the network, while allowing delegators to delegate tokens to an indexer.
• An airdrop claiming website with vesting limitations.

Auckland, New Zealand

• Conducted competitors research to pinpoint opportunities for the product.
• Formulated and executed a comprehensive product roadmap, guiding strategic development initiatives.
• Revamped the web application with a fresh design system and UI, directing implementation alongside contracted engineers.
• Drove revenue growth through strategic partnerships with complementary projects.
• Orchestrated successful marketing campaigns, resulting in a 500+ increase in newsletter subscriptions and 750+ Twitter followers within a 2-month period.
• Secured victory in the Gitcoin hackathon challenge with the creation of the "Polkadot Staking Dashboard," showcasing collaborative expertise. Github link

Auckland, New Zealand

New Zealand

Shanghai, Hong Kong, Taipei

Taiwan

- Was responsible for managing Ford Motor Company account.- Oversaw the 2014 Ford Focus Makeover Launch, 2015 Makeover Kuga Launch, 2016 Ford Focus Makeover Launch, retail campaigns, and several after service projects.- Met and liaised with clients to discuss and identify their advertising requirements; played an active role in working with agency team.

Taiwan

- Assisted in the planning and execution of consumer and corporate events, seminars, roadshows, and media interviews.- Ensured all local branding materials were aligned with global corporate guidelines.- Was involved in gift production, graphic design and coordination among vendors and internals.- Collected materials, proofread press release with accuracy.

- Led my team of four to plan and execute the marketing plan. Attracted more than 90 Taiwanese students to apply as delegates, and 170 people to apply as volunteers.- Was MC for the press conference. Planned and executed the press conference with my team.- Coordinated effectively with the Taipei City Government, Secretariat of NCCU, and Harvard staff in.

Taiwan