Xiaolan (Ashley) L. Email & Phone Number

• Product Strategy & Development: Currently in the process of preparing for the successful launch of new products, overseeing the entire product roadmap from ideation to market introduction. Employed a hybrid of Agile.
• Marketing Campaigns: Designed and implemented innovative marketing campaigns, leveraging content recommendation systems, social media advertising, SEO optimization, and push notification strategies to enhance user.
• Data Analysis: Utilized data analysis skills with tools such as Google Analytics, Kibana, and SQL to inform product improvements and feature enhancements based on in-depth market research and customer insights.
• Worked closely with cross-functional teams, including Product, Designer, Data, Sales, Legal and Accounting team. Extensive experience collaborating with vendors and agencies.

Greater Los Angeles, California, US

• Built overall social media strategy for WeChat, Weibo, Facebook, and Instagram.
• Connect social media KPIs with overall marketing and business objectives. Summarize insights and unifying trends to create actionable recommendations that lead to growth and optimization.
• Generated 417K clicks, and increased CTR by 25% on an annual basis.
• Achieved social media follower growth on a budget.
• Created compelling content for paid social ads, SEO and email marketing.
• Worked with tech team and product manager and created shareable H5 ads.

Singapore, SG

• Planning and onsite experiences on global events like SXSW Trade Show, AWE and Content Tokyo. Cooperated with the design team to generate promotional materials. Assist product team to improve exhibition experience.
• Write content for social media outlets, including Facebook, Twitter, Weibo and WeChat. Manage brand awareness by regularly communicating with followers and industry-related companies.
• Develop and execute go-to-market strategy for product launch, including marketing research, social media plan, promotion plan, website content, case study, blog and press release in English and Chinese.
• Work closely with PR team and SEO team to maximize conversations regarding products and the company.
• Reach out to potential users through phone, email, forum and in person to promote this advanced B2B tech company.

City Of Industry, California, US

• Created and maintained website and social media content for the most popular Chinese-language food and lifestyle website in Los Angeles, and engaged over 400,000 followers on Weibo and WeChat.
• Built innovative, compelling and persuasive content for high-profile advertisers in the tourism, food, retail and service industries.
• Surpassed online advertisement sales targets by generating over 1,000,000 click-throughs for clients including the Huntington Library, Pasadena Official Visitor Site and Huawei.
• Spearheaded innovative marketing campaigns for the launch of Chihuo eCommerce and Chihuo Food Truck.

• Served as one of the core members of the management team that planned and executed The 1st and 2nd Annual Film School Fest, North America, attracting more than 500 indie filmmakers.
• Responsible for inviting guest speakers, booking venue, logistics, and collecting feedback.
• Designed, constructed and managed association’s first website with Wix. Served in the role as Marketing Manager by managing the Facebook and WeChat pages.

Collected donor and alumni information for Annual Giving & Alumni Relations campaign of Keck School of Medicine at USC. Performed organizational and detail-oriented tasks including greeting visitors, data managements and office supply inventory.

Directed strategic planning and social media management for Roudr Automotive Network, Vision Smart Center and LTK, LA. Held 3 large-scaled events. Generated over 2000 total social media engagement.

Los Angeles, CA, US

Performed outreach through YouTube, Facebook and email campaigns. Participated in the management of website and Facebook. Participated in video production.

Performed field interviews and published news articles on economic issues for a prominent news press in Tianjin, China.

Performed field interviews, assisted the reporter with interview arrangement and file organization in Binhai Channel, Tianjin Television.