Xiaonan Li Email & Phone Number

Shanghai, China

Shanghai, China

- Act as team leader and responsible of product solutions for growth in remote provinces of China (including Xinjiang & Tibet). Achieve daily growth at a scale of tens of millions in GMV by piloting and launch a various of strategies and product in user-side, merchant-side and logistic-side- Gain a deep understanding of the consumption needs and shopping habits of users in remote provinces by on-site visits, telephone surveys, social media audits, and other methods to uncover potential user needs and “pain points”. Based on these insights, lead team to establish hypotheses, design product solutions, and use data-driven AB testing to guide continuous optimization- Responsible for the ROI of the business in remote provinces. Under the premise of ensuring continuous growth in GMV, continuously optimize costs through in-depth data analysis combined with product innovation in logistic-side, achieve profitability for the business, and continuously enhance profits

Hangzhou, Zhejiang, China

2020/11-2023/01- Design and launch online discount toolkit including, Huabei One Cent Coupon Package(花呗1分券包), Target-Based Discount of Zhima Credit(芝麻信用任务营销), by integrating with Alipay unique product like Huabei & Zhima Credit，to improve the merchant transaction frequency & transaction penetration in mini-program- By coordinating multi cross-function teams, combined with platform essential promotion like double-12, most of the digital promotion and discount product mentioned above is able to be implemented & displayed to users in various of online occasions, thereby enhancing the merchants transaction conversion rate from Alipay's public domain2018/11-2020/11- Initiative promotion to achieve new users acquisition, users frequency uplift, users retention on Kiosk devices, such as initiative and implement “coupon sending after face payment” on major devices deployed and achieve significant users retention rate and frequency uplift comparing with before- Expand and serve major software and hardware ISV in the market. Build up mechanisms and process for open cooperation through setting up Alipay IoT Open Platform. Initiate and help launch solution open to market, like face-to-face Payment, face-to-face Join Membership

Guangzhou, Guangdong, China

- Responsible for the growth strategies, customized activation and sales & operation management of Tmall Super(天猫超市), Hema(盒马) & Tmall specialists Channel(天猫专营店), and achieve growth above average both in sales & market share, through building up JBP and cooperating with marketing department and investing in platform promotion- Lead E-Checkout project first in the category with Tmall Super. Through category & sales data analysis, drive over 3% growth for confectionary category. Being awarded 2018 Tmall Supermarket Consumer Operation Award- Build up Hema customer support team from 0 to 1 with cross functional teams and being the first brand in category building up direct supply model and implementing new product launch project with Hema