Lixin Ang Email & Phone Number

• Strategic planning, execution, and project management of successful holistic digital marketing campaigns with SEO as the foundation and integrated with SEM and Social. • Working with the SEO Technical Team to audit clients’ website and provide improvement recommendations and solutions. • Monitor and evaluate campaign performance, assess digital campaign trends, prepare and handle reporting/data analysis & identify growth opportunities. • Primary point of contact for multiple client campaigns, presenting marketing reports and ongoing project updates.• Diverse portfolio consisted of clients industries such as banking and finance, gaming/entertainment, education. • Conducting campaign analysis, market research and competitor analysis for clients. • Identify, evaluate and take actions to improve campaigns’ effectiveness, efficiency and quality of service. • Provide monthly and quarterly reporting, conference calls with clients to review campaign performance. • Proficient in utilising Google Analytics, Google Search Console and popular research tools such as AHREFS, SEMrush, ScreamingFrog, SimilarWeb and many more, providing holistic reporting.Portfolio: Banking & Finance, Insurance, Family Entertainment Services, B2B E-commerce, Consumer Services, Education, Real Estate/Management, Travel & Hospitality

Singapore

Singapore, Singapore

• Managing mostly SME accounts • Account management focused on achieving renewal revenue targets and fostering portfolio growth.• Serve as the primary point of contact for clients regarding any SEO-related engagements, ensuring effective communication and client satisfaction.• Deliver valuable SEO insights and recommendations to assist clients in reaching their marketing objectives.• Conduct daily monitoring of campaign results, implementing optimizations to assess strengths and weaknesses, and providing timely recommendations as needed.• Collaborate closely with internal departments to ensure the delivery of excellent services and high-quality output for clients.• Review and spearhead initiatives aimed at enhancing clients' digital campaign performance.• Generate comprehensive campaign reports to offer clients a deeper understanding of their marketing campaign performance.Portfolio: Healthcare & Medical, Video Production, Podiatry, B2C E-commerce, B2B E-Commerce.

Singapore, Singapore

• Product specialist for ASICS sportswear and merchandise• Data analytics for tracking sales inventory • Preparing inventory for setting up a new store Achievements:• Successfully set up ASICS trade show• Assisted in inventory and store layout planning for the new store outlet

Bachelor Of Business Administration - Bba, Marketing

High School Diploma, Customer Service Management

Activities and Societies: SwimmingRepresent school in POL-ITE competition