Lixin Liu

Lixin Liu Email and Phone Number

Account Manager - Customer Success & Campaign Operations | Digital ABM | B2B Marketing | Data Analytics @ Madison Logic
new york, new york, united states
Lixin Liu's Location
Los Angeles Metropolitan Area, United States
About Lixin Liu

• MS in Marketing at USC Marshall School of Business, BA in Economics Minor in Accounting at UC Irvine.• A passionate, analytical, and cooperative person.• Skilled in data analytics, business analytics, economics, and marketing.

Lixin Liu's Current Company Details
Madison Logic

Madison Logic

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Account Manager - Customer Success & Campaign Operations | Digital ABM | B2B Marketing | Data Analytics
new york, new york, united states
Website:
madisonlogic.com
Employees:
142
Lixin Liu Work Experience Details
  • Madison Logic
    Account Manager
    Madison Logic Jul 2023 - Present
    New York, New York, United States
    •Own the applications setup and operational execution for display advertising and lead generation campaigns•Partner with assigned Customer Success Manager(s) and Sales Reps to access system optimization strategies, implementation and deployment timelines, and other day to day activities related to the campaign setup for B2B advertiser clients•Create a constant flow of communication and ensure a seamless handoff from campaign implementation to delivery•Gather reporting for the… Show more •Own the applications setup and operational execution for display advertising and lead generation campaigns•Partner with assigned Customer Success Manager(s) and Sales Reps to access system optimization strategies, implementation and deployment timelines, and other day to day activities related to the campaign setup for B2B advertiser clients•Create a constant flow of communication and ensure a seamless handoff from campaign implementation to delivery•Gather reporting for the campaigns launched throughout their life cycle to provide to the Customer Success Manager highlighting insights and data to make deals sticky•Serve as the liaison between client’s expectations and internal system capabilities. Participate in onboarding calls with clients to understand their needs. Show less
  • Madison Logic
    Strategic Enterprise Reporting Specialist
    Madison Logic Apr 2022 - Aug 2023
    New York, New York, United States
    · Partner with Enterprise Customer Success Managers, sales reps and operation team to communicate campaign performance, insights, and optimizations through client facing documentation and reporting.· Act as a client consultant focused on increasing product adoption while improving customer retention and satisfaction.· Provide support to the Customer Success team to anticipate client needs, proactively offer recommendations, and offer the elevated level of responsiveness expected of… Show more · Partner with Enterprise Customer Success Managers, sales reps and operation team to communicate campaign performance, insights, and optimizations through client facing documentation and reporting.· Act as a client consultant focused on increasing product adoption while improving customer retention and satisfaction.· Provide support to the Customer Success team to anticipate client needs, proactively offer recommendations, and offer the elevated level of responsiveness expected of superior client support. Show less
  • Massachusetts Supplier Diversity Office
    Data Analyst
    Massachusetts Supplier Diversity Office Feb 2022 - Apr 2022
    Boston, Massachusetts, United States
    • Assist in the data collection for the SDO's FY2021 Annual report, including data cleaning, organization, validation, analysis, and visualization.• Perform a wide range of data collection, analysis and reporting tasks, including the analysis of certification longevity, certified business attrition rates, SDO program participation rates and other measures.• Participate in the generation and distribution of the SDO program updates for participating Commonwealth agencies.
  • Peltast Partners
    Data Analyst
    Peltast Partners Jun 2021 - Aug 2021
    Chicago, Illinois, United States
    • Increased 75% website traffic by developing Tableau dashboards visualizing the web analytics to support leadership decision-making.• Utilized Python and SQL programming languages and manipulated e-commerce datasets with over 500,000 transactions to discover insights and deliver strategic marketing plans to the client.• Improved accuracy of existing income prediction model by 60% for an international banking client with potential sale leads increased by 50% during a marketing campaign… Show more • Increased 75% website traffic by developing Tableau dashboards visualizing the web analytics to support leadership decision-making.• Utilized Python and SQL programming languages and manipulated e-commerce datasets with over 500,000 transactions to discover insights and deliver strategic marketing plans to the client.• Improved accuracy of existing income prediction model by 60% for an international banking client with potential sale leads increased by 50% during a marketing campaign project. Show less

Frequently Asked Questions about Lixin Liu

What company does Lixin Liu work for?

Lixin Liu works for Madison Logic

What is Lixin Liu's role at the current company?

Lixin Liu's current role is Account Manager - Customer Success & Campaign Operations | Digital ABM | B2B Marketing | Data Analytics.

Who are Lixin Liu's colleagues?

Lixin Liu's colleagues are Jivan Arahunashi, Vaibhav Naik, Siobhan Walters, Rakesh Kishnani, Megan Mccoy Appel, Amy Wong, Subatra Selvaraj.

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