Liyana Fandey Email and Phone Number

A one-woman team of digital marketing efforts that include but is not necessarily limited to;1. Google Ads campaign2. Google Analytics monitoring3. Mailchimp handling4. Creative content producer for social media channels5. Website updater6. Branding

The Journey So Far:SEO/SEM1. Website Rankingi. Project managerii. Increase domain authority, daily visit & traffic to main websiteiii. Decrease bounce rateiv. Result: Increase website DA from 16 to 25, increase daily visit by 36.43%, increase traffic by 35.59%, decrease bounce rate by 22.87%Content Generation2. Photography Contesta. Project managerb. To generate visual content for promotional purposesc. To appreciate detailers that submit high quality imagesd. Result: 41 participants from around the world with more than 120 high quality images that can be used for promotional materials online and offline3. Video Contesta. Project managerb. To generate video content for social media channelsc. To appreciate detailers that have put in effort in promoting the brandd. Result: 22 participants from around the world with more than 40 high definition videos that can be used for promotional purposesTreasures Collected Along the Way:1. Content Writinga. Create informational as well as promotional contents that focus on B2B and B2C audiencesb. Sample: But Can Your Ceramic Coating Do This? (http://bit.ly/bcyccdt) top 3 most read article on the website2. Content Mappinga. Ensure continuity between contents to promote longer reading time on the website & reduce bounce rateb. Sample: Monthly product highlights that feature products using the hashtag #iglcoatingsproducthighlight on social media such as Facebook & Instagram that are easily shareable by distributors and accredited detailers3. Visual Editinga. Adobe Photoshopb. Adobe Illustratorc. Sample: https://www.pinterest.com/SORAccoon/igl-coatings/4. Social Media Marketinga. Create and/or curate content for multiple social media channels to keep engagement and ranking high5. Email Marketinga. Blast out informational & promotional content to list of subscribersb. Result: Average open rate above 20%, average click rate above 3%

Trust Me, I'm Koalafied For:1. Content Mapping-Map out content journey-Ensure correlation between each content-Worry about that one content chain that won't arrange itself no matter how many times I spin it-Wake up at 3am to fix that content chain then proceed to clap myself on the back for a job well done2. Content Writing-Create engaging contents to entice wider audience spectrum-Proofreading contents that will be released-Pun my way into the hearts of my readers-Have fun with it, it's not about the grammar, it's about sending a message-And also SEO, that's important too3. Digital Marketing-Create & curate Google AdWords(TM) as well as AdEspresso campaigns-Run tests for copies, visuals & keywords-We work really well on FB, IG & GSE, not so much on GDN, YT or Gmail-And our audience are night owls, that much we can say4. Email Marketing-Fix automation to be more succinct-Launch monthly newsletter promotion-Launch email collection from homepage, homepage popup & Wordpress5. Social Media Calibration-Create a social media calendar for the month-Social media includes Facebook, Instagram, & Twitter-Ensure hashtags are appropriate

Job Scope:1. Customer Service-attend to customer queries & worries via phone, email, live chat, social medias as well as assisting walk-in customers-ensure quality products reach the customers within the promised time by liaising with production department-conduct telemarketing to collect feedback on customers’ shopping experience 2. Copywriter-serving high quality fresh contents that has been researched thoroughly to the audience as it happens through social media platforms (Facebook, Instagram, WordPress)-provide exciting copies that will invoke customers’ curiosity & confidence3. Marketing-research into the latest strategies to ensure that company is on par with peer businesses-create engaging social media posts (Facebook, Instagram)-brainstorming & unleashing creative marketing campaigns onto the world for brand presence across platforms (Facebook, Instagram, WordPress, MailChimp)-venture into relationships with fellow e-commerce businesses for collaborations and mutual benefit-suggest sponsorship terms with event organizers that will create brand exposure-monitor the trails of success for data analysis4. Event Crew-assist comrades on out-of-office adventures (Marketing Excursions, Photobooth)-organize & lead official company events (Printcious Art Contest, PAC Day)5. Miscellaneous-guide new blood around the office