Liyana Salman Morrison （毛莉安） Email and Phone Number
Liyana Salman Morrison （毛莉安） work email
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Liyana Salman Morrison （毛莉安） personal email
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Liyana has over 17 years of experience in regional events, brand marketing and artiste/talent management in food, hospitality, lifestyle media and entertainment. She has been part of the conceptualization and execution of first-time events and campaigns for international brands across the region: from large-scale pop culture conventions to regional talent searches for broadcasters; the launch of multiple new F&B brands to market; as well as the launch of popular international lifestyle broadcast channels to key markets across Asia. Liyana is also an occasional voiceover artist with work done for the likes of Maybank Malaysia, Singapore Airlines, Singapore Toy, Games & Comic Convention (STGCC), GastroBeats, and audiobook for the YA thriller, 'Misdirection' by acclaimed Singaporean author, Ning Cai, as well as various voice (character) acting opportunities for children's animation and gaming content.
The Wolfpack
View- Website:
- the-wolfpack.com
- Employees:
- 15
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Senior Director, The Wolfpack ExperientialThe WolfpackSingapore
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General Manager (Singapore)The O4 Company May 2024 - PresentSingapore -
Head Of Activations, O4X Pte LtdThe O⁴ Company Nov 2022 - May 2024SingaporeEvent & Project Director for the first-ever Sneaker Con SEA, held in Singapore (1 to 2 April 2023), and GastroBeats 2023 (1-25 June 2023) and GastroBeats 2024 (31 May - 23 June 2024).sea.sneakercon.com | www.gastrobeats.com.sgO4X bridges the gap between events and compelling online/on-air content to build and engage communities with a unique 'Always-On' strategy. This dynamic approach to IP development that blurs the lines between on-ground and on-air/online experiences allows us to engage communities like never before, creating sustained multi-faceted commercial opportunities for brands and partners.www.theo4company.com
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Marketing Lead - Déliciae Hospitality Management & Quick GreensDéliciae Hospitality Management (Dhm) Dec 2018 - Oct 2022SingaporeOverseeing the Marketing (i.e. partnerships, design, social media management, PR etc.) function of Deliciae Hospitality Management (DHM) at a group level across multiple dining concepts, as well as bespoke luxury catering arm, Deliciae Catering Co. www.dhm.com.sg -
Manager, Digital Marketing (Discovery, Formerly Scripps Networks Interactive)Discovery Inc Feb 2018 - May 2018SingaporeOverseeing digital partnerships for Asian Food Channel (AFC), through content collaborations to drive engagement and traffic to AFC’s social media (Facebook, Instagram) and website (www.asianfoodchannel.com), supporting audience monetization across key markets (Vietnam, Indonesia, Singapore and Malaysia). -
Manager, Marketing And Talent (Hgtv, Food Network, Travel Channel, Afc)Scripps Networks Interactive Jan 2014 - Jan 2018SingaporeOverseeing Talent Relations for Scripps Networks Interactive, Asia Pacific (for Asian Food Channel, Food Network, HGTV & Travel Channel), providing Talent Solutions across multiple lines of business. • Spearheaded Scripps’ first-ever ‘Food Hero’ Talent search in 2014 (with subsequent editions followed in 2015 and 2016) as a platform for Talent discovery, brand awareness and revenue generation opportunities. Grassroots approach kick-started the television careers of Talents like Sarah Benjamin (SGP), Debbie Wong (HKG) and Ili Sulaiman (MYS);• Conceptualized and executed promotions for launch of HGTV channel in Singapore (#1 English language lifestyle network in SG), MY and PH, with Talent tours held with Property Brothers and Kitchen Cousins of HGTV. -
Assistant Marketing & Events ManagerAsian Food Channel Apr 2012 - Dec 2013SingaporeAppointed managerial position and responsibility of overseeing all Talent engagements for AFC, in addition to existing event management portfolio. Provided Talent Solutions across multiple LOBs for on-air and digital content, on-ground events, with increased Talent involvement in sponsored content and events.• Oversaw negotiation with Talents for AFC Original Productions• Led Talent negotiation for sponsored content/events across diverse categories. Brands included: DBS Bank, VISA, American Express, Tefal, BMW, Fairprice Finest, Canadian High Commission, Meat and Livestock Australia, Lipton Tea (Unilever Malaysia), William Grant & Sons, Pernod Ricard Malaysia, Malaysian Palm Oil Council, BERJAYA etc. -
Marketing ExecutiveAsian Food Channel Jan 2010 - Mar 2012SingaporePrincipal planner and coordinator for all on-ground activations for AFC, including management of regional promotional tours with Talent, working across multiple LOBs to raise brand awareness for AFC and drive ratings for key titles.• Managed regional tour budgets for events in key SEA markets;• Oversaw marketing for AFC Studio, the AFC's concept store in Orchard Central, Singapore;• Planning and execution of the 2010 International Emmy Awards Semi-Final Round of Judging, hosted at AFC Studio.
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Senior Event ExecutivePlay Imaginative (Pi Events Pte Ltd) - Singapore Toy, Games & Comic Convention Jun 2009 - Nov 2009SingaporeKey event marketing, planning and sales representative for the Singapore Toy, Games & Comic Convention (STGCC) in August 2009, attended by approx. 40,000 unique visitors from across Asia.• Oversaw planning and execution for the first-ever STGCC Conference Sessions.• Emcee for STGCC 2009 pre-event press conference and voiceover talent for the official STGCC 2009 TVC.STGCC is presently under Reed Exhibitions.
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Event ExecutivePlay Imaginative (Pi Events Pte Ltd) - Singapore Toy, Games & Comic Convention Dec 2007 - May 2009SingaporeEvent planning and marketing support for the inaugural Singapore Toy & Comic Convention (STCC) 2008, Southeast Asia's first regional platform for the pop-culture industries of toys, comics, animation, gaming and design, attended by approx. 25,000 unique visitors from across Asia.STGCC is presently under Reed Exhibitions.
Liyana Salman Morrison （毛莉安） Skills
Liyana Salman Morrison （毛莉安） Education Details
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B.A. (Media And Communications And Asian Studies) -
Higher Level History, Higher Level English, Higher Level Visual Arts
Frequently Asked Questions about Liyana Salman Morrison （毛莉安）
What company does Liyana Salman Morrison （毛莉安） work for?
Liyana Salman Morrison （毛莉安） works for The Wolfpack
What is Liyana Salman Morrison （毛莉安）'s role at the current company?
Liyana Salman Morrison （毛莉安）'s current role is Senior Director, The Wolfpack Experiential.
What is Liyana Salman Morrison （毛莉安）'s email address?
Liyana Salman Morrison （毛莉安）'s email address is li****@****.com.sg
What schools did Liyana Salman Morrison （毛莉安） attend?
Liyana Salman Morrison （毛莉安） attended University Of Melbourne, Chinese International School | 漢基國際學校.
What are some of Liyana Salman Morrison （毛莉安）'s interests?
Liyana Salman Morrison （毛莉安） has interest in Civil Rights And Social Action, Animal Welfare, Social Services, Arts And Culture.
What skills is Liyana Salman Morrison （毛莉安） known for?
Liyana Salman Morrison （毛莉安） has skills like Event Planning, Marketing Communications, Event Management, Food, Marketing, Digital Media, Marketing Strategy, New Media, Restaurants, Broadcast, Television, Social Media Marketing.
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