Liyang Chen Email and Phone Number

Over the past 2 years, successfully led a team of 8-10 individuals to deliver 10+ million-RMB projects in corporate strategy and ESG strategy. Clients served including hospitality, luxury, consumer retail, real estate, home furnishings industry.Key responsibilities include:• Strategic Planning: Led 8-10 person teams to complete 6+ corporate strategy, internationalization and business growth projects, generating opportunities for 5+ additional projects.• ESG Strategy: Delivered 4+ ESG strategy, individual carbon account systems, and new energy investment plans.• Client Relations: Maintained long-term partnerships with 5+ major clients, resulting in the implementation of 10+ million-dollar projects.• Thought Ieadership: Published "2023 and 2024 Luxury Market Outlook," and "Sustainable ventures ignite the next growth engine" at 3 national-level expos.• Team Management: Managed and developed 8-10 person teams, regularly providing guidance and recommendations to foster personal growth.Selected project experience:• Real Estate Company Individual Carbon Account: Led a 7-person team to pioneer China's 1st individual carbon account, designed business models, carbon credit, and marketing campaigns, attracted 100k+ traffic offline and 40+ million online.• Hotel Group ESG Strategy: Led a team of 9 to analyze ESG regulations, pioneered the application of double materiality assessment for a tailored ESG strategy, and improved the MSCI rating to BBB, facilitating￥200 million in green financing.• Furniture Trading Company ESG Strategy, KPIs and Digital System: Led a team of 12 to establish an industry-leading ESG strategy, implement ESG KPIs and carbon tracking system, and achieve an inaugural CDP A- rating, preparing for IPO.• Consumer Retail Group 3-Year Strategic Planning: Led a 10-person group to analyze 6 sectors, including F&B and A&F, designed strategic vision, financial goals and initiatives, identified 5 new businesses and achieved 110% growth in 2 years.

Over the past 4 years, successfully led a 6-8 person project team to deliver 15+ million-RMB projects, including net zero transition, ESG strategy, corporate strategy, international M&A, operational model design, and process optimization. Industries covered include renewable energy, power, oil and gas, automotive, manufacturing, and TMT industries.Key responsibilities include:• Project Delivery: Led a 6-8 person team to successfully deliver 15+ projects.• Client Relations: Established and maintained long-term partnerships with 5+ major clients, resulting in successful implementation of 10+ follow-up projects.• Team Leadership: Continuously focused on and improved leadership styles suitable for different team members, providing clear guidance to new joiners and team members.• Industry Insights: Presented the "China Energy Enterprises Low Carbon Transformation White Paper" at the 2021 Import Expo.Selected project experience:• TMT Company Net 0 Transition: Led a 10-person team to design China’s 1st ESG and carbon-neutral strategy in CMT industry, forecasted CO2 emissions, set net 0 target and pathways with projected investment, improving ESG rating to BBB.• Equipment Manufacturer PV Industry Market Entry: Led 6 consultants to analyze industry trends, organized workshop with 25+ executives, planned strategies, initiatives and financial modeling, achieved ￥10 billion revenue within 3 years.• State-owned Energy Group 14th 5-Year Strategic Planning and Governance Model: Led a team of 8 to analyze trends in energy industry, planned goals and pathways with optimized governance structure, and achieved 100% growth in 5 years.• Lao Power Grid JV Due Diligence: Planned Lao’s power market structure, designed JV’s business model, deal structure, asset injection and financing scheme, forecasted EV and IRR, facilitated JV establishment through multiple negotiations.