Liyan Ye Email & Phone Number

Shanghai, China

As the Head of Marketing and Innovations at naked Resort, I am dedicated to redefining luxury hospitality in China. With a focus on sustainable practices and unique guest experiences, I lead a dynamic team in crafting innovative marketing strategies that highlight our eco-friendly ethos and immersive, nature-inspired retreats. By leveraging cutting-edge.

Shanghai, China

Falux group originated from PVCP, the leading toursim group from Europe, which entered China from 2016. With over 50 years of industry expertise from Europe, it taps the tremendous opporutnities in the orient. Falux group provides tourism products for families that cater for all seasons, all age gropus and for 3 generations. We provide total solutions for.

中国 上海市

Leading the Home business unit and develop strategy for accelerated growth

Shanghai

• As one of the founding team members of Valio APAC, have joined the brand from a start-up phase in bringing the INNOVATIVE & Premium dairy brand into China. Leveraging the strong footprint of Valio in China for 30 years.

Shanghai

• Member of the digital marketing leadership team for change management and digital transformation, setting up customer engagement & digital marketing capabilities to relaunch the Pizza Hut business into a growth.
• Digital marketing 3.0, architecture set up & marketing plan implementation with Search, eCom, CRM and Social as the 4 key pillars to support an ALWAYS ON, REAL TIME, SOCIAL digital marketing strategy to have.

Hk

• Member of the regional leadership team for 11 countries in APAC including China, HK, Taiwan, Malaysia, Singapore, Thailand, Vietnam, Philippines, South Korea, Australia, New Zealand
• Set up and lead the regional and local marketing team to design marketing campaigns to transform TCC from ‘product supplier’ to ‘strategic marketing partner’ for our retail clients.
• Corporate brand relaunch, with new corporate identity. Embark on building shopper engagement with new approach of Loyalty 3.0, and successfully integrate into the sales process.

Shanghai

 Brand vision to build a 10BIO Rmb corporate brand in China by 2015, with compound annual growth of >50%. Responsible for building a corporate marketing function from zero to 1, from 1 to N. Corporate marketing function include brand marketing, event & PR, digital marketing, retail management. Digital Marketing 2.0, Digitalised brand architecture.

 One of the Fortune 500 Hutchison group companies in China, Hutchison White Cat is one of the leading players in the cleaning product industries with leadership share positions in its core categories As one of the iconic Chinese household brands – White Cat, with >50yrs of brand history and heritage, and dominant popularity, is going through a journey of.

 Brand challenge was to build Oriflame brand in China with vision to become the Top 5 Oriflame countries in the group (among 63 countries that we operated around the globe) As a late entry into the competitive beauty & fashion market, I have championed and led the development of marketing strategy to leverage the strong global brand footprint with.

Manage portfolio of Dettol/Vanish/Clearasil/Brasso and new product/category launches. Responsible for Thailand/Vietnam/IndoChina markets.

• Responsible for marketing of Dettol, Airwick, Brasso; & innovation initiatives on pest control categoryKey Achievements:
• Dettol has successfully doubled its market share in soap (from 0.7% in Y03 to 1.3% in SO 04); brand NR growth in the past two years have been more than 30% consecutively and est. to achieve higher growth in Y05.
• Develop local tailor made advertising campaign on antiseptic liquid multi usage and soap consumption drive campaign with everyday usage, to significantly improve brand awareness/usage/equity.
• Launched air care category into Indonesia as the global test market for low costs initiatives in emerging markets in April Y04; successfully achieved 5% exit share in Y04; formulated the launch plan and market program
• Develop a full mix of revolutionary NPD projects for pest control category – a global top priority NPD project with Indonesia as the lead country.

Responsible for marketing of Mortein and Veet in China

Mba, Mba

Ba (Hons), English For International Business

Activities and Societies: Publications 1997 Market Research Industries in China and Strategy for Research International to Enter Chinese.