To be a good communicator!
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运营阿里巴巴 Dec 2014 - Present中国 浙江 杭州1、营销策划:策划日常营销活动,完成日常营销活动的方案撰写、招商、页面搭建、渠道推广、数据监控。策划了“皇冠卖家的一天”、“双11卖家最爱工具”“史上最全的备战双11全攻略”等日常营销活动。2、线下大型会议:撰写2016商业生态峰会活动方案。负责场地搭建、物料制作的沟通和完工,品牌拍摄制作的跟进,优酷直播和其他渠道推广。负责对内8个团队的沟通和写作。作为项目PM,对项目每个细节的时间节点进行严格把控。会议到场超过4000人。3、内容运营:针对卖家选购痛点,上线内容测评的导购产品。建立内容运营的账号体系,建立内容运营生态。撰写内容运营规划,通过搜索指数、点击数据、转化效果对内容进行优化。4、平台导购:参与2016年平台首页PC改版、20016年千牛移动端改版,负责坑位规则制定和资源征集。和算法共同搭建个性化推荐模型,上线个性化搜索,提升搜索体验。根据用户需求,对详情页、列表页进行改版。5、数据运营:日常数据周报的撰写和发送,能够在日常数据中发现数据异常并提交给BI部门进行数据分析。确立平台基础监控的数据指标体系,对平台的流量、转化、客单价、渗透率、健康度进行监控,并承担部分数据分析工作。6、资源运营:建立资源位管理的规则,对资源进行日常的投放。撰写后台流程优化的PRD,将资源管理的流程做成一个流程化产品,降低人肉成本,提升效率。 -
产品运营实习生北京爱奇艺科技有限公司 Jul 2014 - Sep 2014中国 北京- 策划和实施“中秋12星座夜话”微信推广活动,在电视端软件微信中开创推送语音的先河,粉丝周增长9%,消息发送次数周增长818.5%。- 在论坛上对新发布的产品进行推广,与其他推广软件负责人沟通交换资源,对每周线上下载数据的监看,所运营的渠道在2个月内软件下载数量增长46%;- 申请百度贴吧,运用吧主权限对贴吧进行运营和维护,发帖50条,贴吧活跃度增长10%- 运营QQ群,解答用户的问题,搜集用户关于产品的反馈和建议40条,为产品优化提供合理化建议。宣传QQ群,运营期间QQ群人数增长400人。- 运用百度知道、百度经验为产品和网站做搜索引擎优化
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Account Executive台湾精英公关(本土最大) Apr 2014 - Jun 2014Taibei, Taiwan- Monitored issues of Coca Cola, Ferrero, Mingtai Insurance from April to June. Wrote 6 weekly monitoring reports.
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Wechat Administrator南湖咖啡馆(单身研究生公益交友平台) Apr 2014 - Jun 2014Wuhan- Redesigned the content and schedule of information pushing on the official public account.- During the first 15 days, increased followers by 20% and click rate by 130%. Advanced operating capability rank from 1171 to 18 on third party ranking system “Public Helper”.
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Wechat Administrator武汉大学研究生会微信(Wechat)公共平台 Nov 2013 - May 2014Wuhan, Hubei, China- 负责周五“吃喝玩乐”板块的信息推送,周五的信息推送率100%,点击率在70%以上,阅读和转发率在10%以上。- 参与策划了“武大郎叫你妹起床”、“那年樱花”考研故事征集、“抗霾抢楼发口罩”主题活动,活动期间增长100人;
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Assistant Account Executive武汉商联集团(全国行业前三) Jun 2013 - Aug 2013Wuhan, Hubei, China- Wrote administrative reports of party and labor union affairs.- Involved in planning internalprofessional skill contest and communicated with external planning company.
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The 2Nd Youth Film Festival Of Wuhan武汉市第二届青年影展 Mar 2013 - Apr 2013Wuhan, Hubei, China- Redesigned the content strategy and interacted with the followers actively. Increased followers by 400% and user activity by 60%, through encouraging reposts. On-site participants increased 50% compared with the same period last year.
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Client Executive武汉粤象地铁传媒公司 Feb 2013 - Apr 2013Wuhan, Hubei, ChinaCollaboratively proposed subway media placement plans for Zall Development Holdings and Fuxing Science and technology. Independently made presentation to Zall Development Holdings. As a result, the clients accepted the proposal.
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Program Assistant湖北新综艺传媒有限公司 Apr 2012 - Jun 2012Wuhan, Hubei, China- Established 150-question database through teamwork, and wrote creative screenplay for quiz show Happy Bill.- Found 8 appropriate actors and actresses engaging various channels including online communities and personal resources, to ensure adequate cast personnel for recording. Coordinated actors and actresses on-site
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Trainee Journalist人民日报社(总社)体育部 Jul 2010 - Aug 2010Beijing, China- Investigated morning exercise situation of Beijing residents in 8 parks, and independently published one photo, co-authored one article. - Interviewed and reported work-break exercises in Beijing and published 2 reports with cosignature.
Yaping Li Skills
Yaping Li Education Details
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武汉大学传播学(广告传播方向) -
”国立政治大学“广告系 -
武汉体育学院新闻学(体育新闻方向)
Frequently Asked Questions about Yaping Li
What company does Yaping Li work for?
Yaping Li works for 阿里巴巴
What is Yaping Li's role at the current company?
Yaping Li's current role is administor of wechat.
What schools did Yaping Li attend?
Yaping Li attended 武汉大学, ”国立政治大学“, 武汉体育学院.
What are some of Yaping Li's interests?
Yaping Li has interest in Social Services, 摄影瑜伽阅读, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.
What skills is Yaping Li known for?
Yaping Li has skills like Crisis Communications, Social Media, Public Speaking, Press Releases, Media Relations, Event Planning, Blogging, Corporate Communications, Microsoft Office, Internal Communications, Marketing, Event Management.
Who are Yaping Li's colleagues?
Yaping Li's colleagues are 李博雅, 曲东青, Vinilla Wong, Li Tianmin, 鲍闪闪, 常孟芝, 潘伟娜.
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