Develop annual, by campaign communication strategy, media plan and budget strategy, oversee campaign implementation while Protecting brand image uncompromising media approach with other objectives. Leveraging negotiation, media innovation, data, tracking and audience planning optimization to help on media ROI and ensure the uniqueness and the growth of CHANEL equity.Global communication: work closely with global on developing China media strategy and keep updating on China media landscape/consumer behavioral to better build China specific requirement while ensure brand image is always the core to the houseMarketing communication: understand well on consumer behaviour, marketing and business needs so to develop according communication strategy and media objectives to full fill business needsMedia Innovation: Keep close eye on the innovative opportunities with media vendors to raise any suitable ideas that can bring media first opportunityCreative development: work with global and local creative team on developing accurate communication assets based on consumer insight, product core function and communication touch pointsMedia Negotiation: Work close with media partners on Digital annual Negotiation to ensure Chanel has the best media rate in luxury market and continuously negotiate base on market development/changesMedia Efficiency: Evaluate campaign performance to see if the planned and actual delivery on par by campaign basis. Comprehensive media performance to be carried out on half year and full year basis to collect multiple campaign data to evaluate learning and implication for upcoming and annual campaign strategyData Management: develop Dashboard with agency to help on consolidating data efficiently, work with tracking company on project based Attribution Models to help on evaluating campaign communication efficiency

Brand communication strategy; 360 media planning, digital media, performance media,data analysis, digital tracking management

Brand communication, digital (paid media, social media, SEM and performance media) and traditional (OOH,Print, TV, Cinema). Develop annual, by campaign communication strategy, media plan and budget strategy, overseecampaign implementation while Protecting brand image uncompromising media approach with other objectives.Leveraging negotiation, media innovation, data, tracking and audience planning optimization to help on media ROIand ensure the uniqueness and the growth of CHANEL equity.• Global CommunicationWork closely with global on developing China media strategy and keep updating on China medialandscape/consumer behavioral to better build China specific requirement while ensure brand image is alwaysthe core to the house• Marketing CommunicationUnderstand well on consumer behavior, marketing and business needs so to develop according communicationstrategy and media objectives to full fill business needs• Media InnovationKeep close eye on the innovative opportunities with media vendors to raise any suitable ideas that can bringmedia first opportunity including digital new platform approach, OOH innovative exploration, social mediacoop opportunities etc.• Creative DevelopmentWork with global and local creative team on developing accurate communication assets based on consumerinsight, product core function and communication touch points• Media NegotiationWork closely with media partners on Annual Negotiation to ensure Chanel has the best media rate in luxurymarket and continuously negotiate base on market development/changes• Digital Media EfficiencyEvaluate campaign performance to see if the planned and actual delivery on par by campaign basis.Comprehensive media performance to be carried out on half year and full year basis to collect multiplecampaign data to evaluate learning and implication for upcoming and annual campaign strategy• OOH Quality Control And ExplorationFully evaluate market and location environment, traffic and TA quality

Oversee Digital Media Planning across all categories: Fragrance & Beauty, Fashion and Watch and Fine Jewellery:Media Campaign Planning:• Lead and develop digital media strategy for all brand, product launch and event campaigns to ensure efficient communication with cost effective performance based on campaign objectives• Lead and supervise media agency to develop effective 360 digital communication strategy and oversee campaign implementation, execution and performance tracking with on-going optimization• Create O2O experience via digital sampling, POS experiences and event campaigns• Ensure measurable KPI are set and achieved - Consolidate all data sources including paid campaign data, own site data and social buzz to generate key learning and implications• Responsible for all digital reporting, tracking and analysis• Negotiating and managing the digital budget in line with overall media budget to meet business objectives• Work closely with global team on creative request, media strategy alignment and top learning sharing to ensure local implementation is in line with global communication angle• Well understand media trend/ digital industry trends, competitor analysis to identify growth opportunities and consolidate implication and best practice to the brandMedia efficiency management:• Closely work with EC team on daily basis to continuously optimize media efficiency, evaluate and optimize high ROI (CTR, Qualitative Traffic, Bounce Rate, Conversion Rate and Cost per lead) via on target technology such as DMP, DSP ect.• Lead Annual and day to day SEM and SEO strategy and implementation plan with on-going optimization plan in place• Identify and address any data, platform or technology gaps that might hinder successful test and learn deployment• Establishing and maintaining effective partnerships with third parties such as tracking company and media vendors who are critical for the success of digital programs

Client: Xian-Jianssen - Johnson&Johnson Group; Motrin-cough - Shanghai Johnson Johnson Pharmaceutical company

Interacts with clients, vendors and all levels of staff across assigned accounts and is responsible for defining and implementing media strategy as well as ensuring quality control across media planning and buying at an account level. Manages Digital Planners and Executives, Traffickers and Analysts within the defined accounts, to ensure clients objectives and deliverables are met. Works with other account internal and external groups to ensure integration and communication.Client: Apple Ltd. ; GE; Canton fair; Rickett Benckiser

Responsible for ensuring that Unanimis has full access to learning’s from campaigns from which the business can grow. Managing CPA/CPS/CPL, CPM and CPC campaign yield, delivery, and margin and working in the hub of the commercial initiatives that drive business success.Work closely with Ad ops, Sales and digital planning agency teams to developing strategies to improve campaign performance. Liaising with clients to manage their expectations on campaign performance.Tool: DART (DFP, DFA), OpenX, Atlas.Client: Virgin Media; Peugeot; Ford; Citroen; Amex; RAC Rescue; Hotels.com; Travel lodge; Vodafone etc.

Organise all Marketing Campaigns including:•Work closely with Product team to evaluate risk and return for promotions and new product and business developments. •Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. •Specifying market requirements for current and future products by conducting market research.•Developing and implementing channel incentive plan and channel communications plan, working with all departments to execute. •Oversee the development and deployment of marketing campaigns including material production, liaising with internal teams•Working with PR agent to achieve frequent, timely and positive media coverage for AwayPhone and its programs across all available media. •Working with international suppliers & partners for worldwide expansion•Research customer segmentation and how segmentation drives product positioning in order to produce effective marketing strategy on new business development.