Regional Marketing Director, Apac
Current
Aug 2022 - Present
AeroLeads people directory · profile
Liyi Tan Email & Phone Number
Senior Marketing Director | Strategy & Innovation | New business expansion | Digital & eCommerce
at
Johnson & Johnson
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Marketing Director | Strategy & Innovation | New business expansion | Digital & eCommerce
Location
Singapore, Singapore, Singapore
Who is Liyi Tan? Overview
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Quick answer
Liyi Tan is listed as Senior Marketing Director | Strategy & Innovation | New business expansion | Digital & eCommerce at Johnson & Johnson, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Liyi Tan.
Liyi Tan previously worked as Regional Marketing Director, APAC at Johnson & Johnson and Senior Regional Marketing Director - eCommerce Fabric-care & Downy Detergent APAC at Procter & Gamble. Liyi Tan holds Bachelor Of Engineering (Beng), Mechanical And Aerospace Engineering from Nanyang Technological University Singapore.
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Johnson & Johnson
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Profile bio
About Liyi Tan
FMCG marketing leader with 13+ years of experience building iconic brands and accelerating business growth in the Asia Pacific markets, especially in China and SEA. I have delivered breakthrough business results by being strategy-focused, consumer-focused, and result-oriented, supported with demonstrated expertise in 1. Strategy and Innovation design. Drove thought leadership and step-changed innovation plans that elevated consumer brand experiences. Established new market trends or product segments with premium disruptive innovations and award-winning campaigns. 2. New brand launch and regional whitespace expansion. Designed and qualified new launches and business models The most recent launch is Downy in China, the largest successful new brand for P&G China in the last 20 years.3. Digital & eCommerce. Pioneered digital ecosystem and 'Social-Influencer first' brand-building model that drove traffic to eCommerce. Grew eCommerce business from 0 to 25% category share in less than 2 years. Core skill-sets: ➤ Well-rounded business management, including business processes and operations, P&L, budget management, supply-demand management, digital transformation, customer partnership➤ End-to-end integrated marketing experience, from strategy and innovation design to regional marketing campaign planning to local marketing and channel executions➤ Experience with building, leading, and collaborating high-performing multi-cultural teams in a matrix organization. Led the brand team, cross-functional team and partnered with external agencies to deliver business results➤ Professionally bilingual in English and Mandarin
Current workplace
Liyi Tan's current company
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9 roles · 21 years
Liyi Tan work experience
A career timeline built from the work history available for this profile.
Senior Regional Marketing Director - Ecommerce Fabric-Care & Downy Detergent Apac
Led the thought leadership for the regional digital & eCommerce vision and strategy. Set up operation processes, resourcing, and customer partnership.
2020 - 2021
~1 yr
Senior Brand Director - Downy Megabrand China
Relocated from Singapore to China Guangzhou to launch Downy as a new brand. End-to-end business leader for China Downy Mega-brand with P&L responsibility (Annual sales from 0 to $50Mn in <3years; 70% of business on eCommerce). Downy is the largest China P&G successful new brand launch in recent 20yrs and delivered target on bottom-line.
2017 - 2020
~3 yrs
Regional Brand Director - Downy Apac
Regional marketing leader for accelerating demand creation and growth for Downy Asia Pacific (Annual sales $200Mn). Led business strategy, innovation plan, regional communication and whitespace design. Step-changed the innovation plan and 2 years masterplan sufficiency with the latest product innovation and seven other commercial innovations, supported.
2015 - 2017
~2 yrs
Brand Director - Ariel Vietnam & New Market Expansion
Urgently tasked as the end-to-end business leader of Ariel Vietnam (Annual sales $30Mn) to turn around an extreme crisis with issues on top-line & bottom-line. Assigned P&L responsibilities as part of the business challenge, and the key deliverable was to turn around declining and unprofitable Ariel Vietnam to a sustainable growth model.
2013 - 2015
~2 yrs
Brand Director -1+ Consumer & Digital Fabric-Care Asia
Spearheaded business and digital plans targeting premium consumers with the imported product portfolio. (Annual sale $120Mn)
2012 - 2013
~1 yr
Senior Brand Manager Ariel/Dynamo & New Market Expansion
Led brand innovation and marketing plans for Vietnam Ariel and Malaysia/Singapore Dynamo (Annual Sale $60Mn). Launched Vietnam Ariel successfully as a new brand in a competitor-dominated market/category. Rolled out wet form innovations to India and the Philippines
2008 - 2012
~4 yrs
Operations Analyst
Provided solutions to support business operations. Analyzed operation data to solve complex real-life problems, leveraging on intelligent optimization techniques and programming languages
2006 - 2008
~2 yrs
Internship & Final Year Project
Merck
Used Six-Sigma Framework to solve for project challenges that optimized processes, leading to time/cost saving.
2005 - 2006
~1 yr
1 education record
Liyi Tan education
-
Nanyang Technological University Singapore
FAQ
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Quick answers generated from the profile data available on this page.
What company does Liyi Tan work for?
Liyi Tan works for Johnson & Johnson.
What is Liyi Tan's role at Johnson & Johnson?
Liyi Tan is listed as Senior Marketing Director | Strategy & Innovation | New business expansion | Digital & eCommerce at Johnson & Johnson.
Where is Liyi Tan based?
Liyi Tan is based in Singapore, Singapore, Singapore while working with Johnson & Johnson.
What companies has Liyi Tan worked for?
Liyi Tan has worked for Johnson & Johnson, Procter & Gamble, Psa International Pte Ltd, and Merck.
How can I contact Liyi Tan?
You can use AeroLeads to view verified contact signals for Liyi Tan at Johnson & Johnson, including work email, phone, and LinkedIn data when available.
What schools did Liyi Tan attend?
Liyi Tan holds Bachelor Of Engineering (Beng), Mechanical And Aerospace Engineering from Nanyang Technological University Singapore.
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