Liyi Zhang Email & Phone Number

Huangpu District, Shanghai, China

• Assist the brand manager in the strategic promotion of the company’s brands (Cubanisto, Sapporo, Franziskaner), and promote the implementation of the annual plan.
• Combine with the product qualities, user experience, and industry hotspots, operate content copywriting videos, offline events, and expand catering channels to promote brand awareness. Establish better cooperation with.
• Communicate and coordinate with legal, finance, TM, KA, and other departments to ensure the project runs smoothly. Cooperate with various suppliers on project implementation and execution to ensure that the content is.

Huangpu District, Shanghai, China

• Cooperated with each drug brand department, daily maintained and edited advertorials on social media enterprise platforms such as WeChat.
• Collected and organized data (number of readers, amount of reading, sharing and forwarding, listinformation of tweets, etc.) regularly through SQL and Excel, provided data support for marketing strategies, conducted.
• Run with the development team and design team to make the UI design of the WeChat program, flow chart demonstration, user interactive physical experience survey, and managed the project from beginning to end.
• Provided technical support for medical academic seminars and exhibitions, the layout of exhibition areas, and promotion (electronic invitation letters, brochures, roll tag, on-site voting, etc.).

Houston, Texas Area

• Daily managed social media platform of Texas created and edited articles. Developed brand awarenessin the Dallas area and expand business from zero to one.
• Collected and analyzed Dallas apartment information and relevant market data, conducted collaborative discussions, and conducted advertising campaigns based on hot spots.
• Conducted business matchmaking with Dallas Area Realtors, established new partnerships, and enlarged business scope.
• Shoot and edited apartments’ photos, videos, and other materials.

Shanghai

• Collaborated with Factory Automation, Machinery Applications and Engineering department to create and proofread publication for new products and technology on social media which with 5,000 hits per article.
• Coordinated with vendors, Production department and IBP International Conference Center to design and produce peripheral souvenirs, questionnaire sheets, and laid out construction of the exhibition space.
• Organized the global leadership meeting for Rexroth by designing pin board, coordinating daily meeting process, inviting over 100 company leaders and providing qualitative and quantitative report after the event.
• Reviewed and edited promotional videos, posters, flyers which from international and domestic vendor.
• Researched target customer which focus on product and service features by leveraging projective technique and blinded testing methods to develop competitive analysis report and improve company’s brand awareness.