Proto101 is a Seattle-based, sustainable clothing brand offering better alternatives to disposable, “fast” fashion by sourcing sustainable fabrics, making durable garments in timeless silhouettes, supporting an ethical supply-chain, and amplifying minority voices. We're building a better planet starting with the basics. One tree is planted for every garment to neutralize our carbon footprint.

Category leader and Head of Product Development and Brand Strategy for Amazon Private Brands, leading Men's and Kid's divisions. Built and launched customer-loved brands and products including Amazon Essentials and Goodthreads from day 1 to multi-million dollar fashion brands on Amazon.com. Launched strategic licensed partnership with Disney, Lucasfilm, and Marvel.Architected and led Brand Strategy, Product Management, Business Insights, P&L, and Supply-chain. Owned and scaled the product development life cycle from concept to end customer using data analytics and customer insights to create highly rated products. Built high-standards global supply-chain matrix across all apparel categories and genders.

• Led product development and business growth strategy for portfolio of Macy’s Men’s Sportswear Private Brands generating $120M in annual sales. Drove the strategic product and brand vision, analyzed market trends, and oversaw sourcing, production, branding, and marketing.• Targeted and achieved aggressive 5 year growth strategy resulting in +$70M yearly profitable sales through innovative product assortments and collaboration with Executive Leadership Team at Macy’s. • Successfully launched exclusive collaboration between Macy’s and major golf apparel brand Greg Norman in 2011, growing this active brand from $20M in sales to $45M annually. Developed and sourced new performance technology fabrics to compete with brands like Nike, Under Armour, and Adidas. • Extensive global sourcing and negotiation experience with strong vendor partnerships in all apparel categories in Vietnam, Korea, Taiwan, Hong Kong, India, Jordan, Cambodia and China. • Managed and developed high impact, high functioning team of 15 people with responsibility over production and design.• Collaborated with buyer to develop in-store merchandising directives, floor plans, and key promotions at 600+ stores

• Managed P&L for total Men’s Sportswear Private Label Division driving sales of $270M and margin growth of 100 basis points.• Managed an OTB/ROF, margins, stock levels, and price positioning across 600+ stores and e-commerce.• Provided quantitative analysis and actionable financial strategies to drive sales and margin growth.