Liying (Lilian) Cao Email & Phone Number

United States

Identifying potential donors and drafting compelling grant applicationsSecuring funding for impactful projects and supporting initiatives that drive positive change

United States

Evaluated prospects’ performance objectives through data and interviews, and made post-pitch recommendations for G51, including follow-up communications with the evaluated companies.• Participated in cross-sector review of investment opportunities: HealthTech, E-Commerce, Online Media, AI&ML, Big Data, SaaS, etc.• Identified and evaluated early-stage startups for G51 partners, EIRS and advisors following investment due diligence formats.• Conducted research on prospective investments and initiated communications between G51 and the startup under review.• Pitched during bi-weekly “Shark Tank” deal reviews with a nationwide cohort of MBA students.• Addressed conceptual questions related to team, technology, markets and business models.

Liaised across 12 core business departments in order to compile daily operational data; delivered data to CEO and CFO to inform decision making.• Identified and determined key sale metrics such as win rate, average deal size and sales revenue quarterly; used CRM software to keep track with the sales pipeline.• Created sales forecast quarterly based on combination of data from potential sales with historical data and business growth rate under different market conditions.• Troubleshot system upgrade to streamline operations and minimize errors; partnered with software engineers on developing, designing, and reviewing seven functions on SAP financial management software.• Led a team of nine analysts in identifying and resolving urgent issues related to business support; proposed and implemented solutions which both strengthened interdepartmental communication and significantly reduced customer complaints.• Designed firm-wide protocols which improved business efficiency and data accuracy and minimized accounts receivable by 90%.• Collaborated with headquarters on organizing and implementing 30+ internal and external marketing events to promote the distribution of information; supported the marketing department in translating materials between Japanese, Chinese and English.

Executed an innovative, public welfare running project called 'LIXIANG' via WeChat digital platform; generated 15K+ users.• Designed and conducted 1K questionnaire surveys through SurveyMonkey; analyzed survey data from both qualitative and quantitative research, mainly focusing on cluster analysis, histogram analysis and conjoint analysis; presented findings and recommendations to management to determine course of action following project completion.• Designed gamification project site page, in collaboration with creative agency and technical teams, to ensure visual appeal to users.• Researched histogram and connection to different clustering groups of users and partnered with internal marketing group and Nike+Running app to increase program awareness; supervised daily service export, migration, and data import.

Conducted market deep-dive and devised 10+ high-impact strategies to promote app, focusing on WeChat and Weibo; increased monthly sales in local market by 30%.• Analyzed 15+ marketing indices per week to evaluate effectiveness of marketing strategies; reported digestible, easy-to-read insights with Tableau to CEO and co-founders weekly.• Conducted analytics for email campaigns including data received from clicks, opens, and purchases; used A/B testing to see if targeting leads with personalized emails increased open and click-through rate.• Built business budget model for marketing activities in 'Go' app; improved office efficiency by 20%.

Developed four supply chain financing models for a $2M integrated E-commerce platform investment for a Fortune 500 chemical company; expected to create $15M+ in transaction volume monthly.• Performed competitive benchmarking on six competing platforms, covering financial models using MATLAB and app interface designs on Adobe.• Partnered with operations team and testing team to update and illustrate detailed user interface design solution for client within two weeks.

Master Of Business Administration - Mba

Master'S Degree, Technology Management Of Innovation

Bachelor'S Degree, Japanese Language And Literature