You Li

You Li Email and Phone Number

New Product Development Manager @ Hypershell
Toronto, ON, CA
You Li's Location
Toronto, Ontario, Canada, Canada
About You Li

Experienced in new product design & development, I specialize in problem analysis & user-centric perspectives to drive value for tech startups & crowdfunding ventures. Focusing on intelligent hardware & automation. #ProductDesign #Automation #TechStartups #Crowdfunding

You Li's Current Company Details
Hypershell

Hypershell

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New Product Development Manager
Toronto, ON, CA
Website:
hypershell.tech
Employees:
16
You Li Work Experience Details
  • Hypershell
    New Product Development Manager
    Hypershell
    Toronto, On, Ca
  • Hypershell
    New Product Development Manager
    Hypershell Nov 2023 - Present
    Shanghai
    Manage timeline in the design, development, and shipment of a new product for a Kickstarter crowdfunding project. • In charge of cost estimation, goal management, and process control for the Hypershell product.• Generating product documentation and conducting industrial design reviews.• Collaborate with the Go-To-Market (GTM) team to establish marketing and promotional strategies and content.• Assess suppliers and formulate supply strategies.
  • Brainco Inc
    Product Development Consultant
    Brainco Inc Apr 2023 - Jan 2024
    Shenzhen, Guangdong, China
    • In charge of preliminary product research, development, and feasibility analysis for a wearable smart prosthetic (upper limb).• Utilizing 3D scanning and 3D printing technologies to parameterize and digitize traditional prosthetic manufacturing methods,establishing a foundation for digital models required in product development and mass production.• Explore core functionality verification and industrial design solutions for wearable products incorporating flexible fabric joints.
  • Snapmaker
    Mechanical Engineering Dept. Manager
    Snapmaker Jan 2022 - Apr 2023
    Shenzhen, China
    Assign and oversee the product cost-down work of the mechanical engineering department in Artisan and J1 product life cycle management period.• Negotiate and collaborate with new product development teams led by the CEO on establishing technical specifications and informing important learnings and findings.• Ensure quality of mechanical engineering deliverables for Artisan and J1 production improvement and cost-down projects.• Design engineering analysis and testing experience to evaluate the durability, reliability, and performance of 3D printers, extrusion andlinear motion components, or metal and plastic parts.• Manage a group of 5 mechanical engineers. Provide coaching and mentorship of the team and develop product development methods and design thinking across the organization.
  • Snapmaker
    Hardware Product Dept. Manager
    Snapmaker Apr 2021 - Jan 2023
    Shenzhen, China
    Develop annual roadmaps of product mix and product lines and update seasonally.• Align objectives and key results with the executive leadership team regarding product development and project management, setstrategic long and short-term departmental goals, and evaluate quantitative outcomes.• Recruit product managers, project managers, industrial designers, and product certification engineers, rally the product managementteam, and evaluate team performance weekly.• Manage the budget and forecast budgetary requirements in both department and product development categories.• Oversee the product managers of the laser product line and the CNC product line.• Formulate and execute product life cycle strategies for the launched Snapmaker 2.0 series• Gather and analyze data from user feedback and make Go/No-Go decisions about product maintenance and prioritize requirements ofproduct upgrades.• Analyze pricing and focus on increasing product profitability by establishing a financial analysis model.
  • Snapmaker
    Hardware Product Manager
    Snapmaker Apr 2021 - Apr 2022
    Shenzhen, China
    Define Artisan product functions, features, materials, appearance, and cost of manufacturing and translate the shared vision of the Executive Team into executions that meet the goals both for the company's benefits and the user's values.• Define product use cases of a device for the fabrication of multifunctions and analyze the requirements to meet such purposes.• Manage the product and user requirements throughout the project duration and the product lifecycles of 3D printers.• Test product functions and user experiences of prototypes in different developing stages and provide feedback, insights, and creativesolutions to engineers.• Translate business languages into system functionality and translate technical parameters into marketing languages.• Define product appearance and industrial design's main concept and design language, such as form, color, material, and finishing.• Document business, market, product requirements, and product change notifications (PCN) to the project team.• Assist with creating training materials and conducting end-user training sessions for the sales and marketing team.
  • Snapmaker
    Industrial Designer
    Snapmaker Apr 2020 - Apr 2021
    Shenzhen, Guangdong, China
    Collaborate with mechanical engineers and project leaders to clarify and solve design issues and establish design requirements of the Rotary Module.• Collaborate with software engineers and managers to determine the user experience process and interfaces.• Produce sketches and SolidWorks (CAD software) models to test and evaluate the quality of design concepts and product developmentof desktop personal fabrications products.• Conduct user and market research through quantitative and qualitative methods such as observation, questionnaires, and interviews tostructure the product feature set including functions, colors, materials, and finishings.• Work with market managers to commercialize new 3D printer products and work with manufacturing managers to realize massproduction.• Output technical drawings to instruct manufacturing equipment on how to build the finalized product and consider the productionfeasibility and costs.• Create and engage in product training for the sales and marketing teams.
  • 深圳市精锋医疗科技有限公司
    Lead Designer
    深圳市精锋医疗科技有限公司 Sep 2017 - Apr 2020
    Shenzhen, Guangdong, China
    Define and refine the brand's visual and physical design language through hardware design, website design, and graphic design including logo design, business plan presentation design, and cooperate identity design.• Lead the entire industrial design part of the three generations of surgical robot development from user and market research to experiments on animals and pilot run-on production.• Utilize presentation skills including sketching, rendering, and prototyping to convey conceptual ideas and illustrate the final appearances, facilitating product direction selections and concretizing product concepts to product managers, target users, and potential investors.• Establish the human-machine system standards including ergonomics parameters and software interactions.• Collaborate with and instruct mechanical engineers to meet design requirements for assembly and manufacturing and for cost reductionin the range of appearance parts.• Rectify product appearance features and material selections according to the medical product regulations, certification requirements, anduser feedback.
  • Springactive, Inc.
    Industrial Designer
    Springactive, Inc. May 2015 - Feb 2017
    Tempe, Arizona, United States
    Create and iterate 3D CAD surfaces and solid bodies to assist the powered ankle prosthesis and exoskeleton product development process with a cross-discipline team based on biomechanics and engineering.• Utilize aesthetic sensibilities and mechanical knowledge to conceive elegant and effective solutions to complex geometric, ergonomic, and mechanical challenges in prosthesis device development.• Prototype the soft-suit product with sewing and silicon molding techniques and connect to local production resources with CAD files, color & material& finishing requirements.

You Li Education Details

Frequently Asked Questions about You Li

What company does You Li work for?

You Li works for Hypershell

What is You Li's role at the current company?

You Li's current role is New Product Development Manager.

What schools did You Li attend?

You Li attended Arizona State University, Northeastern University (Cn), George Brown College.

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