Liyuan Lionel Lu Email & Phone Number

Marietta, Ga, Us

Evanston, Illinois, United States

• Revised marketing strategies for multiple Evanston businesses to help them be more appealing to university students; Utilized knowledge of students’ preferences to establish approachable digital presences for small businesses.• Directed promotional videos for Evanston Games & Cafe and recorded highest media interaction for innovative presentation of information; Designed memorabilia for Saville Flowers to expand serviceable obtainable market to students.

Evanston, Illinois, United States

• Guided weekly tours of the University Observatory with firm knowledge on each week’s observable astronomical objects; Operated telescope with great detail to generate images of planets and moons for the public to observe through the telescope.• Sharpened learning skills by venturing into an academic field unrelated to major and mastering equipment operation; Honed interpersonal skills by ensuring the observatory is an equitable learning environment for people of all backgrounds.

Chicago, Illinois, United States

• Hosted well-rated learning session for executive level leaders and COO unit on Precision Fermentation (making dairy products without animals); Overcame issues of limited sales data and sizing challenges of niche industry to provide opportunity analysis.• Created a photo repository for all in-store display images collected from salespeople since 2022; Facilitated record organization and streamlined powerpoint creation by providing efficient photo/promotion history lookup.• Seized learning opportunities in supply chain, long term planning, marketing, and AI by connecting with different functionalities.

Shanghai, China

• Assisted the China Ice Cream team’s overcoming of volume and top-line challenges by Key Opinion Leader (KOL) strategies.• Played key roles in the selection of KOLs; Reviewed and Followed through the writing and launching process of each advertisement; acted as a point of communication between the marketing department, the sales department, and the agencies overlooking the KOLs. Responsible for planning collaborations with Mars Wrigley customers for in-store KOL promotions.• Helped Mars Wrigley reach 100 Million in China ice cream sales in May 2023, 5 months after launch. Learned valuable lessons on managing and marketing a product in its early stages of the product lifecycle and linking different parts of a promotion loop.

Shanghai, China

• Involved in projects across diverse industries; for example fibre-optics and environmental nonprofit; Assisted the development of Bain’s services by providing research, extracting insights, and reporting industry background.• Learned logical presentation skills and information allocation skills from supervisor; Understood advanced approaches to consult business issues by understanding the key demand of the client and selecting the right “field of play”. Received consistent reviews from supervisor for the details put into work.• Directly approached project manager (Associate Partner level) to provide some of my insights and thinking of the ongoing project. Regularly in touch to discuss latest updates and possible strategies as contributions were considered impactful.

Atlanta, Georgia, United States

• Served as an ambassador for prospective students when they visit campus; Sought to use experience of Atlanta and Emory to help prospective students understand campus life.• Facilitated connections between Admissions Office and students; Further learned to work with people of diverse backgrounds and to present professional outlook in any context.

Bachelor Of Arts - Ba, Economics

Minoring in Entrepreneurship

Bachelor Of Arts - Ba, Economics