• Entgroup is the leading research center of China’s entertainment industry.• Responsible for researching and analyzing the commercial value of the 5th Beijing International Film Festival, providing compelling strategies for the organizing committee to increase the brand value and improve the brand image.• Used Crystal Xcelsius to create customized interactive models of complex data of China’s film industry that can be used for dynamic presentation and reports. • Taught my group members to use data mining and visualization tools as well as basic graphic design skills, which improved the working efficiency and polished the reports of the whole team.

• Conducted marketing research through collecting and analyzing data generated by users in social network websites.• Provided clients with solutions for improving advertising effectiveness, audience measurement, and competitive analysis based on.(Nestle, Budweiser, MSN, Tencent.)• Drafted customized consulting reports and prepared brand evaluation presentations.

• Applied qualitative and quantitative research methods into investigative reports, such as investigations of fiercely independent bookstores in Beijing and Chinese traditional craftsmen.• Responsible for planning topics of reports, allocating projects, conducting interviews, organizing collected resources and drafting reports.