Experiential Strategy and Design for lead tech brands:Netflix Retail Experience at Egyptian Theatre: reimagined Netflix's retail identity, ensuring the design showcased the platform's uniqueness and diverse IPs. My leadership in branding and retail fixture development resulted in a vibrant and immersive space, amplifying Netflix's vast content spectrum and enriching customer engagement.Square at National Restaurant Association: Led the integration of hardware and software booth demo experience by seamlessly integrating physical and digital touchpoints in the QSR restaurant setting, creating an engaging and cohesive experience for attendees. Successfully highlighted Square's products and promoted brand awareness. Square "Forward" Events: Led the community event for the business accelerator focused on Black & Latino entrepreneurs, aimed at equalizing access to capital, education, and mentorship. Guided the event identity design, programming strategy, and activation concepts, and fostered a vibrant and engaging experience for participants.Breakthrough Energy Summit: directed attendee experience, event look and feel, and eco-friendly stage & installations across the entry point, 5 presentation stages, and 2 themed activations; collaborated with internal and external stakeholders on execution. The event attracted 750 attendees, generated a 60M+ social media reach, and my recyclable cardboard installations garnered significant attention in post-event campaigns.Quickbooks Connect: accountable for the “Power your Growth” themed Quickbooks main booth, interactive demo activations, and meet & greet space design development. Compiled detailed production packets for the on-site installation and scenic design. The event drew over 3000 attendees and 2.2M live stream views.

Mentor for Year 10 cohort at NEW INC, an incubator for people working at the intersection of art, design, and technology.

- Lead the creative team in luxury residential interior projects ranging from 2-10 million in Hong Kong and Los Angeles through crafted concept development, 3D modeling, visualization, and art and furniture curation. - Lead experiential design for highly engaging public projects including Puffy Park, Barge City, Antuo Hill Museums, and Tanglang Viewing Platform by utilizing expertise in creating story-driven 3D visuals, environmental design, graphic design, and art direction to highlight the impact of activating public spaces through art and play. Earning recognition from prestigious awards such as Golden Trezzini Awards, Hong Kong Design Awards, A&D Awards, and more.

- Worked closely with the creative director on spatial branding projects for retail and restaurant national brands, namely Lululemon, Tendergreens, PF Chang’s TO-GO, Just Food For Dogs, Waterworks, Fremont Bank, Tri-Counties Bank, Stater Bros. Markets and more. Involved in brand workshops, customer journey design, consumer trend research, prototype test-fit, 3D Walk-through, and brand guide production. - Collaborated with Tendergreens’ marketing team to redesign the digital menu-board prototype and created an interactive customer experience. Contributed to the success of the US TO-GO Grocery Campaign by designing fixtures, sets, and providing art direction for photography and graphics. Additionally, played an instrumental role in managing the scaling strategy for new stores throughout the US, which led to the expansion of the company.- Led the design for Fremont Bank Branding and ATM surrounds print campaign throughout the Bay Area, resulting in a refreshed and visually striking campaign. Expertly managed consultants, technicians, and vendors on the production and installation to ensure the successful execution of the campaign.- Conducted extensive research on future consumer trends and led the development of a series of kit of parts for the Pollo Campero new restaurant prototype, including refreshed walk-up window, Drive-Thru, Mobile Pick-Up, and Partnered Delivery experience.- Guided the Lululemon internal creative team with the development of the Visual Merchandising Design PlayBook with a focus on creating furniture, fixtures, equipment, and storefront application strategies for stores with varying revenues. Contributed to a 20% increase in efficiency in the new retail store scaling process within the US.

Art directed a compelling digital brand campaign for BLVD MART by creating narrative and community-driven 3D renderings. The campaign not only received recognition and coverage in reputable publications like Eater LA and The New York Times but additionally contributed to the establishment of BLVD MART as a valuable and beloved community space, fostering a deeper connection and engagement with local residents and vendors.

Served as Art Director for the report production for the "Reimagine the Canals" competition, initiated by the New York Canal Corporation. Led the creation of a series of visuals that emphasized strategies for Cultural Tourism through the integration of arts and culture, connecting visitors with nature, actively engaging local communities, and repurposing idle architecture for accommodations. The report was recognized as one of the 7 finalists among 145 entries worldwide.

Collaborated with the principal on tableware and tile design. The GEOMETRIK tile collection was featured in the INTERIOR DESIGN magazine as the winner of the BEST OF YEAR 2018 Award.