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With over two years spearheading trade marketing initiatives at Republic National Distributing Company, my role has been pivotal in elevating brand presence and amplifying sales through innovative strategies and strong retail partnerships. Our team's efforts in consulting, budget management, and ROI analysis have enabled us to craft impactful marketing programs, cementing our reputation for excellence within the industry.My approach centers on a blend of strategic thinking and robust project management, with a track record of developing and executing campaigns that resonate with our target audiences. By closely collaborating with finance and portfolio teams, we've consistently delivered supplier budgeting and strategic marketing programs that not only meet, but exceed, our ambitious goals.
Pickler Universe
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Corporate Director Of Sales And MarketingPickler UniverseDallas, Tx, Us
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Trade Marketing ManagerRepublic National Distributing Company Dec 2021 - Mar 2024Dallas-Fort Worth MetroplexDeveloped and executed marketing initiatives to increase brand awareness and sales volume through strategic partnerships with major retailers. Presented marketing capabilities to national sales directors, provided consulting, budgeting, and strategy development. Managed projects from conception to recap, conducted gap analyses, and performed ROI assessments. Coordinated with finance and portfolio teams for supplier budgeting and strategic marketing program development. -
Division Manager- ChainsRepublic National Distributing Company Aug 2020 - Dec 2021Dallas-Fort Worth MetroplexLed a team overseeing $250M in annual revenue across major national and regional chains in Texas. Negotiated new business deals, resolved critical issues, and implemented innovative program tracking practices. Developed and executed strategies to achieve sales and profit goals, prepared annual forecasts, and created sales campaigns and incentive programs. Conducted training sessions for suppliers and facilitated weekly sales training calls while assessing field activities and market conditions.
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Director Of Trade DevelopmentRepublic National Distributing Company Aug 2019 - Aug 2020Dallas/Fort Worth AreaCoordinated marketing programs and activation tools across Texas, ensuring successful implementation. Oversaw a $9M marketing budget with leading global supplier, achieving ROI and KPI goals within budgetary guidelines. Developed marketing strategies using data analysis and market insights, supported by a self-created sales tool. Led bi-monthly statewide marketing sales presentations, collaborating with executives for program execution. Developed a highly motivated team, providing training, mentorship, and support to retain top talent.
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Trade Development ManagerRepublic National Distributing Company 2018 - Aug 2019Dallas/Fort Worth AreaServed as the primary liaison with supplier marketing managers to plan, execute, and oversee marketing and sales activations aligned with Texas market objectives. Collaborated on sponsorships, events, and custom POS materials, boosting brand visibility and consumer engagement. Oversaw the creation of a digital-based sales incentive program, achieving top-ranking status nationwide. Led project management and developed statewide sales campaigns and marketing events for pivotal sales periods.
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Area Manager Retail WineRepublic National Distributing Company Sep 2015 - Jun 2018Managed a team responsible for driving $48M in annual sales across major retail chains and 1,000+ independent retailers. Partnered with suppliers to develop impactful sales programs. Organized and led bi-monthly statewide sales meetings for 200+ sales personnel, ensuring alignment with strategic goals. Mentored and coached sales professionals and managers, providing career guidance and support.
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Regional Training ManagerRepublic National Distributing Company Nov 2012 - Aug 2015North TexasConducted comprehensive sales and management training programs, delivering numerous DDI-certified courses to ensure best practices. Led the nationwide launch of an Alch-Bev training program and developed a national mobile coaching system. Collaborated with HR and Operations to create training courses and spearheaded college recruiting efforts to attract top talent. Provided tailored coaching sessions to enhance performance and align with regional goals, while managing and evaluating coaching objectives and online training courses for leadership levels.
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Statewide Marketing ManagerRepublic National Distributing Company Jul 2010 - Oct 2012Managed pricing and inventory for multiple major suppliers across Texas, overseeing $22M in annual gross profit. Coordinated with state executives on retail pricing and promotions, and led initiatives for new brand launches, pricing strategies, and program execution. Forecasted annual sales and optimized supplier inventory management. Developed and implemented programs with supplier executives and the accounts receivable team to ensure timely payments and reduce aged inventory.
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District ManagerRepublic National Distributing Company 2007 - Jun 2010Dallas/Fort Worth Area
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Sales RepresentativeRepublic National Distributing Company 2005 - 2007Dfw
Liz Alvarez Skills
Liz Alvarez Education Details
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Communications -
El Cerrito High School
Frequently Asked Questions about Liz Alvarez
What company does Liz Alvarez work for?
Liz Alvarez works for Pickler Universe
What is Liz Alvarez's role at the current company?
Liz Alvarez's current role is Corporate Director of Sales and Marketing.
What is Liz Alvarez's email address?
Liz Alvarez's email address is li****@****usa.com
What is Liz Alvarez's direct phone number?
Liz Alvarez's direct phone number is +121433*****
What schools did Liz Alvarez attend?
Liz Alvarez attended Westmont College, El Cerrito High School.
What skills is Liz Alvarez known for?
Liz Alvarez has skills like Alcoholic Beverages, Beverage Industry, Wine And Spirits Industry, Sales, Wine, Sales Management, Marketing, Marketing Strategy, Wine Tasting, Management, Pricing, Distributors.
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Los Angeles Metropolitan Area
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