Liz Archer Email & Phone Number

I’m an experienced full mix marketer with particular focus on strategy, branding, digital, performance and affiliate marketing. I've successfully grown and managed multi-channel ATL and BTL campaigns including PPC, App Marketing, Affiliate Programmes, Social Media, Influencers, TV, Radio, OOH all within budget and to strict ROAS targets. I excel in optimising web experiences and targeting specific audiences for maximum impact. My passion lies in delivering tangible results in fast-paced settings, driven by a commitment to excellence and innovation. My dedication to mentorship and team development is demonstrated through empowering individuals to reach their full potential and creating an environment where everyone feels safe, valued, and inspired to contribute their best.Strategic Vision & Creative Planning: I am skilled in developing marketing plans that align with business objectives. Whether it's coordinating multi-channel campaigns or refining customer engagement strategies.Data-Driven Insights & Campaign Management: I specialise in leveraging data to drive informed decision-making; managing and optimising campaigns to meet and exceed goals. My campaign management expertise spans PPC, Social Media, App Marketing, Influencer Marketing, Display Advertising, Affiliate Marketing, Brand TV, DRTV, Radio, OOH (billboards and tube ads), Email Marketing, Referral Marketing, Customer Engagement & Retention, market research and web optimisation, all to meet specific goals while using data to make informed decisions and set targets.Brand Building & Customer Engagement: Building and nurturing a strong brand presence lies at the core of my approach. Through data-driven strategies, I engage customers authentically, developing lasting relationships and amplifying brand loyalty across diverse demographics.Digital & Integrated Marketing: I excel in coordinating marketing activities across various digital channels, utilising the power of technology to amplify brand visibility and drive impactful campaigns.Analytics & Optimisation: My expertise in strategic website analysis, enhancing usability, and interpreting customer data to uncover actionable insights allows me to refine strategies, optimise conversions, and fuel continuous growth.Throughout my career journey, I've had the privilege of leading dynamic teams, empowering individuals to realise their full potential and encourage a culture of collaboration and innovation.