Hi, Every organisation needs to be able to translate its purpose and strategy into something that's relatable, meaningful and inspiring to those working within it. But few do it well. From my own CEO experience to the 10 years I spent in business improvement and culture change consultancy, communication was the single most influential factor that predetermined whether organisations were going to succeed in achieving their goals - whether via increased productivity, innovation and growth, or critical change initiatives. Communication is quite literally the organising principle of any complex modern workplace, and as a leadership and management competency, essential. Whenever you need your employees to get behind any kind of change, improvement or project, you need to attract and sustain their attention by giving them a reason to be meaningfully engaged and involved in helping you make it happen. Otherwise, it’s just another day at work. And of course the same goes for creating and sustaining the required level of performance, collaboration and behaviours you need from your people more generally on a day to day basis - i.e. your culture. If this strikes a chord with you, you’re not alone. And there are a myriad of external reasons why keeping your people on board inside the organisation is becoming so business critical.If you'd like someone to help you take a fresh, objective look at what’s going on in your organisation and get to the root of frustrations and indifference that are hindering progress, get in touch with me here on LinkedIn for an initial chat. You can find out more at www.refreshingcomms.co.uk or email me directly liz@refreshingcomms.co.ukAs well as being a facilitator and coach, I'm author of the Amazon best-seller 'Refreshing Comms: Internal Communication for a better connected, feel-good, goal achieving workplace' - an easy-read book packed with insights and described as a breath of fresh air, that's helping to shake-up the thinking and practice around workplace communication. Looking forward to us being connected!Liz