Blubeam Builders is a premier home building and remodel business located in the Highlands neighborhood of Louisville, Kentucky. Blubeam Builders specializes in full-scale residential remodels, kitchen and bath renovations, and exterior space planning. Working with a variety of aesthetics, materials, textiles and colors, we help clients achieve a cohesive sense of place with confidence and delight.

Leads strategic planning, crisis communications and performance driven strategies for the agency’s public relations clients. Fosters relationships with top-tier media partners to tell complex destination stories while highlighting businesses, people and experiences that make a place top of mind for potential travelers. Well-versed at media training, integrated content campaigns and localized communications that influence public opinion. Works with the internal team to develop award-winning campaigns that align with client goals while securing headlines in target outlets to further position a brand and destination in a positive light. Mentors and manages a team of public relations executives to fulfill client goals while identifying new opportunities for agency growth and diversification among clients.

Responsible for developing communications and public relations strategies that align with North Lake Tahoe's brand pillars and destination goals while driving local awareness about campaign initiatives, marquee events, and business development opportunities on behalf of the Chamber of Commerce. Instrumental in the passing of North Lake Tahoe's Tourism Business Improvement District, resulting in local control of funding for eastern Placer County. Communications responsibilities included consistent engagement with the North Lake Tahoe business community through social media, web and newsletter platforms; developed the North Lake Tahoe Visitor Guide and Annual Report. Public Relations responsibilities included oversight of international agencies, journalist/influencer hosting policies and itinerary management, media engagement and tourism sustainability initiatives. In addition to overseeing top-tier media markets and conducting media desksides on behalf of North Lake Tahoe, Liz also served as the destination spokesperson.

Led communications and public relations strategies for local and national accounts, serving as the primary liaison between agency and client. Responsible for brand stewardship, annual budgets and managing internal team resources to best service the overall account and generate results.Responsibilities included day-to-day execution of a program and/or a project, on strategy, on time and within budget. Led the development of integrated public relations and marketing campaigns, across multiple channels, that regularly exceeded client expectations. Oversaw quarterly account plans, experiential tactics, existing client growth, work quality, and media relations outreach while producing bold, persuasive messages tailored to each campaign. Played a key role in developing the next generation of account management talent at the agency and set a tone and expectation of teamwork, positivity and high quality.

Switchback Public Relations & Marketing Truckee Donner Chamber of CommerceResponsibilities: Press Release Development, Media Relations, Client Leadership, Production Coordination (HGTV Dream Home 2014), Travel & Tourism Initiatives for Visit California.Getty ImagesOn-site event management for the Toronto International Film Festival and a variety of gallery installments in New York and Los Angeles.Wine, Walk & Shop Event ChairResponsibilities: Press Release and Program Development, Media Relations, Volunteer Coordination, Vendor Management, On-Site Event Activation, Sponsorship Fulfillment.

Account leadership team member for worldwide retail and promotional marketing agency. Managed client relationships and brand identity for Procter and Gamble (Gillette) and Kellogg's. Facilitated communication between internal departments (creative, digital, insight & strategy, project management, art and media buying, production).Managed advertising creative and in-store branding for a variety of product launches and campaigns in global retailers and media markets. This includes: Gillette Fusion ProGlide product launch, Gillette Styler product launch, and Gillette activation in the London 2012 Olympics.Additional responsibilities included: Understanding clients business, key competitors, market position, and distribution channels · Establishing project timelines and estimates · Creative brief writing to initiate brand campaigns and internal research · Providing detailed business correspondence with partner agencies, vendors, and clients · Building effective presentations to sell-in the work · Communicating creative feedback and providing input to enhance and inspire internal teams · Developing and reconciling budgets for scope-of-work forecasting · Maintaining daily job status for team reference · Adhering to legal perimeters and confidentiality agreements identified by the brand

Managed day-to-day client and account operations for full service advertising agency. Key account focus included brand identity for Ashland Corporate and business unit distinction within the company and consumer eye. Advertising initiatives are sought in global media markets for current and up-coming campaigns. Worked to co-create new brand strategy and creative concepts. Specific tasks included: Supervision of department communication on each project (media, creative, interactive) · Initiating new projects and engaging the team on client objective, timeline, and budget · Job status and schedule development/maintenance to track time and progression for all projects · Extensive deadline supervision to ensure correct placement in monthly publications · Monthly budget reconciliation for client billing · Creation of agency-wide template for research purposes · Planning and executing new business pitches to acquire additional clients

Manager of client services for over 40 corporate accounts. Fulfillment of contracted marketing and brand positioning elements for both the Sports Park and MLS team. Client roster includes Dick’s Sporting Goods, Coca Cola, AT&T Wireless, Tecate and McDonalds, among others.Inaugural season at Dick’s Sporting Goods Park; stadium opened on April 7th, 2007. Pre-season duties included: Stadium branding for corporate partners · Ticket allotment and fulfillment for league and local sponsors · Creation of promotional materials · Thorough understanding of each sponsor contract, budget, and brand strategy · Media placements in digital, TV, and print publications.In-season duties included: Executing multiple marketing promotions in-game and at off-site events · Coordination of player, cheerleader and mascot meet-and-greets · Creation of marketing programs targeting various demographics to increase ticket sales and overall attendance · Oversaw website promotions and online brand development · Responsible for content and creation of mid-season reports and end-of-season recaps for all sponsors · Management of department internship program · Lead new business development strategies to increase company revenue

Event Sponsorship Team Member (American Express Account): Event portfolio includes: Jam Sessions (L.A.) Metropolis Card Launch (L.A., Chicago) · 10 Year Anniversary event series in association with Time Out New York magazine (NYC) · Inside Scoop (NYC) · VIP Services & On-Site Management: Membership Changes Everything Concert (NYC), Verizon Wireless Chocolate Phone Launch (NYC), Open For Small Business (NYC) · On-going brand awareness campaigns in conjunction with client partners: American Express Acquisition, Gen Art, variety of restaurant/clubs, Scratch Academy (NYC, L.A., Chicago).Venue Access Team Member (American Express Account): Early On-Sale activation across multiple markets Management of national box seat venue access initiative (BOS, NYC, L.A., SF) · NYC and L.A. sports team event activation for multiple American Express business units · Management of New York Knicks & Rangers ‘Legends Night’ and ‘Day With The Team’ for key team players and Cardmembers · Developed, presented and executed new ticketing program with venue partners including Radio City Entertainment, AEG and Live Nation · Extensive tracking of multiple budgets for ticketing process · Nationwide venue communication for ticketing requests.Additional responsibilities included: Led event staff training and on-site management · Built and maintained strong vendor relationships · Client and multi-agency liaison · Detailed event recaps and success measurement for clients · Estimate development, budget maintenance and reconciliation · Creative brief writing