Liz Coyle Email & Phone Number

Los Angeles Metropolitan Area

Leading marketing strategy and business development at an estate and trust litigation law firm anchored in Los Angeles with five additional offices in California and two offices in Texas. Partnering with Senior Leadership and Market Lead Attorneys to achieve specific grassroots and digital marketing goals. Building the reputation of RMO though thought leadership opportunities, including speaking engagements, industry awards, specialty bar certifications, CLEs, guest authoring publications, media appearances, and more.

Mesa, Az | Remote | Hybrid

Manage a team of digital and traditional marketing professionals to design and execute full-funnel digital and traditional marketing campaigns; oversee end-to-end marketing operations & media relations for firm with 26 Attorneys, offering 20+ areas of law with offices throughout Arizona. Direct distinct marketing functions for each practice area, partnering with Managing Attorneys to achieve specific goals as individual business units, and drive alignment with Senior Leaderships' brand vision.• Report to Firm’s Executive Committee; advise on strategic marketing priorities and company-wide growth opportunities• Lead advisor to Attorneys & support teams, driving alignment with marketing/business goals• Develop and integrate enterprise-level digital strategy and content creation for on-page SEO optimization, Social Media, Paid Ads on Google/Facebook/LinkedIn, Local Service Ads, Remarketing, Email Marketing campaigns leveraging data-driven processes• Direct website operations for jacksonwhitelaw.com & 100 regional websites with monthly traffic that exceeds 100K visitors• Administer reputation management efforts on behalf of the firm, which has garnered 700+ 5-star Google reviews• Network as member of civic and lobbyist groups such as Arizona Rock Products, Arizona Health Care Association, SeedSpot, Arizona Cattle Growers Association to strengthen local/regional business relationships• Create engaging website UX, video content from concept, production, distribution, ads, sales funnels, drip email & text campaigns• Authored 7 legal resource guides & distributed 500K+ copies utilizing copywriting background, including Consumers Guide to ALTCS• Centralized & managed intake process, increasing consultation conversion rate by 25% and reducing costs• Lead spokesperson during Supreme Court Case - Christopher v. SmithKline

Seattle, Washington, United States

• Managed the design, implementation, and logistics for corporate communications as gatekeeper of Macy's Satellite Network• Facilitated communication between corporate and stores; authored newsletters, press releases, advertorials to media partners, and company-wide announcements; worked cross-functionally with internal departments to develop collateral for B2C/B2B audiences• Partnered with C-suite executives to strategize and implement highly visible PR initiatives resulting in in-store events featuring appearances by Sarah Jessica Parker and Project Runway's Tim Gunn• Administered the intranet to update weekly features and news briefs; created marketing content for various digital & print media, including magazines like Allure, Elle, InStyle, and newspapers such as Seattle Times, USA Today, and The Oregonian• Sole copywriter for Macy's Visa® credit at Macy's, Inc.; produced style guides for sales events and customer loyalty programs

• Developed and executed integrated marketing plans for digital, print, radio, and web channels, which increased website traffic and• prospective client interest, propelling unknown Realtor to earn 20% of sales in highly competitive market with 800+ Agents• Managed all official communications as the spokesperson for local/regional media outlets, including TV, radio, and newspapers; developed and edited copy and presented persuasive talking points leveraging strong communication skills• Authored and edited press releases and digital media content for multi-site distribution• Planned and hosted special events, such as the Realtor Olympics and annual gala, which raised vital funds for local charities• Facilitated programs supporting the National Heritage Foundation to improve wildlife refuge conservation & open land development