Manage and support reporting of customer-focused behaviors, revenue and risk-based metrics meeting growth targets and risk limits. Provide internal customer support for sales and risk reporting by conducting research and escalating data issues. Translate business objectives to technical requirements for ad-hoc projects.

Provided consultative support to Marketing and lines of business in formulating and executing marketing research plans to meet specific business objectives. Partnered with the database analytics team to use SAS skills in pulling client lists, developing sales leads and monthly product reporting.• Designed and managed quantitative and qualitative research studies, completed data analysis presenting actionable results to leadership, lines of business and Marketing.• Supported retail and small business client satisfaction survey programs with supplementary analysis and executive presentations. Drove continuous process improvement, such as reducing survey length, and redesigned internal reporting to focus on important trends. Uncovered the need for an additional survey program to focus on client experiences with self-service channels.• Mentored market research analysts regarding project methodologies, communications, analytic plans, and other areas of marketing research project management.

Selected accomplishments:• Researched and analyzed products, benefits, membership data and pricing of leading individual insurance competitors to inform corporate marketing, sales and advertising. • Received corporate recognition for work as market research liaison with customer strategy teams. Provided research findings and demographic data analysis that improved the teams’ understanding of the market conditions and ability to target appropriate customers.