Liz Hoffius Email & Phone Number

Jackson, Mi, Us

Guides credit union business partners to promote positive member experiences through every member touch point. Advocates the members’ point of view and keeps teams working toward the same member-centric philosophy. Owns the Voice of the Member program, leads the Member Experience Council, manages social reputation, drives member-centric aspects of digital marketing, and keeps the pulse of our members and serves as their internal advocate, working with leadership team and project teams to make continuous improvements to the member experience.

Farmington Hills, Michigan

Partners with marketing and all credit union business units to promote positive member experiences through every member touch point. Keeps a constant pulse on the member-sentiment and advocates the members’ point of view, engages team members across the organization in our member-centric philosophy.

Farmington Hills, Mi

Administers marketing programs that drive positive member engagement and experience. Guided by the voice of the member, organizational goals and analytics, creates and executes strategies to engage unique member segments – this includes proactive efforts for loyalty and reactive efforts for retention.

Jackson, Michigan Area

Direct all marketing, including brand awareness & recognition, advertising, media purchasing, direct mail, website content and copy, product/service marketing, strategic planning, and overall presentation of company. Establish vendor relationships, marketing plan, budget forecasting and marketing staff hiring. Implement community relation activities, promotional campaigns and branch celebrations. Oversee SEO and SEM campaigns and social media strategy, as well as email marketing. Support business development manager and provide company presence at community events and various outreach opportunities.

Jackson, Michigan Area

Developed communication strategies and action plans based on business and brand objectives. Assisted marketing director with the creation and implementation of marketing strategies using various advertising channels to develop business growth and overall brand awareness. Assisted with the production of integrated promotional campaigns. Responsible for social media strategy, implementation, and reporting. Provided event and trade show management. Composed press releases and newsletters. Managed relationships with agencies, vendors, and media outlets. Counseled top management on effective communications strategies. Developed budgets, performed cost analysis, established cost controls, negotiated with suppliers, and reviewed and approved expenditures. Financial education representative for the credit union, which included seeking new school partnerships, developing curriculum, presenting financial education in classrooms and seminars, and managing the in-school credit union program.

Jackson, Michigan Area

Monitored and reduced consumer delinquency through various measures. Represented credit union at small claims court. Managed repossession, charge-offs, and recovery portfolios through multiple vendors and legal counsel. Provided quality control on all consumer loans, including real estate loans. Assisted management with writing and revising policies and procedures for the Loan Servicing department. Coordinated record management of titles, lien releases, and forced-placed insurance. Managed reporting such as Paid Loan Report, Adverse Action Notice, Loans Paid Ahead, and Skip-a- Payment program.

Associate’S Degree, Business Administration/Marketing

Currently continuing education to obtain Bachelor's Degree in Business Administration/Marketing

Pre-Nursing Studies