At Joule, our passion is to make manifest your goals and dreams -- for your business, for your customers and for yourself. Through deeply thoughtful brand work, highly strategic marketing campaigns and big picture visioning exercises, we’ll walk the path alongside you from idea to execution.Our team comprises 20+ years of experience including launching a national bestselling book, producing a Top 10 podcast, creating countless digital products, marketing campaigns, live events and generating many millions in revenue. On this journey, we’ll be your thought partners and strategic advisors, closing the gap between your goals and your reality.

- Spearheaded all DTC marketing, revenue, content and product initiatives company-wide, led vision for long term growth- Developed powerful and sustained demand generation initiatives using paid social, chat bots, affiliate marketing, organic social media, podcasting, media placement and more- Generated 20,000 leads, 25,000 book sales, 6-figure day & 7-figure quarter in one key promotional campaign- Led expansion of product suite and upsell/cross-sell opportunities to grow revenue and increase LTV, including a monthly subscription offering generating $500K ARR- Managed 6-figure monthly digital advertising budget scoring leads, driving sales, and optimizing CAC- Initiated various successful CRO optimizations across web, email and advertising- Developed content and branding across platforms and mediums including web, email, audio, video, social and podcast- Created full-funnel campaigns to lead users on curated customer journey, established efficient CRM program- Owned 7-figure affiliate/influencer marketing program, growing from 100 to 400 affiliates and increasing revenue YOY- Created company-wide project management system to expertly navigate evolving timelines, priorities and dependencies- Managed 6-figure budget and 7-figure revenue forecast, pivoting as needed to meet and exceed business goals- Built high-performing marketing dept from ground up, managed multiple agencies from advertising to branding

- Led all product and marketing content development efforts across video, web, email, social- Developed lifecycle marketing strategies for lead generation, conversion, retention and customer experience- Launched numerous digital products, owning cross-functional project management from inception through launch- Created full-funnel campaigns using key marketing automation - Managed PR and creative agencies- Managed 6-figure budget and 7-figure revenue forecast

- Built novel marketing strategies including ad campaigns and tracking- Drove $700K revenue, plus leads and traffic for small business clients across health tech, education, non-profit and wellness

- Ran traditional media buying across display, search, Facebook, native- Developed range of content for patients, carers, pharma & physicians- Doubled Strategic Partnerships (B2B) revenue by monetizing new and existing programs and selling to biotech/pharma- Led org-wide re-branding across web, email, social and print

- Developed email marketing campaigns and created consistent, effective messaging and design for 11 brands- Executed custom e-marketing campaign for American Banker webinar; hit 250% of attendee goal

- Designed, composed and produced quarterly e-newsletters and e-mail marketing campaigns - Managed international consortium of biopharma and academic institutions; raised $172K from Pfizer, BMS, GSK, etc.- Led logistical and promotional aspects of two major scientific conferences annually

Constructed and executed unique grassroots marketing strategy for local Light the Night Walk

Created briefing documents, designed event collateral, led volunteer teams, general event troubleshooting

Marketed 9 consulting products for $300K new business, increased market development by 100%