Responsible for the commercial marketing and insight strategy for Bauer Media Advertising bringing together over 10O Bauer Media brands across all platforms from radio including Kiss FM, Absolute Radio & Magic to print brands including Grazia, EMPIRE & heat magazines and events such as Kiss Haunted House and Magic at the Musicals.

Headed up a division of entertainment media businesses with ultimate brand P&L ownership & responsibility – brands include EMPIRE in the film market and MOJO, Q & Kerrang! in the music market. Created entertainment brand & content strategy, web, social and digital marketing strategy, offline marketing strategy & drove new revenue opportunities in the core entertainment business, online, on mobile platforms, in broadcast, events.

Delivered a cohesive insight strategy for the business which involved:Creating research & insight projects to meet strategic objectivesMonitoring key trends and analysing competitor intelligence & strategic landscape Working closely with senior management & commercial teams to identify new opportunities to grow core brands and to extend into new businesses on & offline

Head of Marketing, Entertainment Market, Emap Consumer Media 2000-2009Responsible for brand management of celebrity and entertainment portfolio including the launch of heat and Closer magazines & their websites & expansion of EMPIRE into digital space. The role involved planning & management of marketing campaigns and budgets, external agency management – creative, media, digital, retail and PR plans. Marketing Manager Teen market, Emap Consumer Media 1996-2000Responsible for all aspects of marketing campaigns - PR, retail, ATL, promotion, partnerships - for teen brands in print & on TV including Smash Hits & Just Seventeen

Responsible for the promotion & PR of Faber's prestigious literary and non-fiction lists working with authors such as Ted Hughes, Alan Bennett and Kazuo Ishiguro