Liz Motta Email & Phone Number

United States

United States

Seattle, Washington, United States

• Overseeing daily account responsibilities across all paid media platforms.• Serving as the main point of contact for clients in a client-facing account management role.• Conducting account audits and presenting recommendations for improvement.• Developing and implementing paid media strategies for campaigns, ad groups, and accounts.• Execution of campaigns including keyword research, forecasting, and implementation across multiple platforms.• Creating target audiences based on market research and client-provided information.• Performing daily optimization and management of all paid media campaigns.• Managing and tracking clients’ ad spending budgets.• Configuring accurate conversion tracking• Analyzing ad performance, tracking KPIs, and communicating findings. • Generating and delivering weekly and monthly reports for clients and internal use.• Engaging in creative design and strategy, including creating mock-ups, copywriting, and light graphic design.• Collaborating with the team to maximize marketing campaign effectiveness.• Scaled a client’s business from <$10K per month to $45K+ per month in just 6 months by implementing a Google and Facebook ad strategy.• Managed major client accounts such as celebrity trainer Autumn Calabrese and Arizona State University (ASU).

Otisville, New York

• E-commerce beauty shop owner of 6 years.• Managed a small team, and coordinated all social media campaigns, content creation, and influencer/affiliate partnerships. • Experienced Media Buyer and Seller on marketplaces such as Amazon, Etsy, Shopify, Faire, & Walmart.• Featured in major publications such as Glamour, Vogue, Cosmopolitan, Vanity Fair, Elle, and Harpers Bazaar, and contacted by QVC Network.• Maintained ongoing partnerships with relevant media contacts.

Beacon, New York

• Planned and executed paid media campaigns across LinkedIn, Google, Amazon, Facebook, Instagram, Twitter, Reddit, YouTube, Pinterest, &StackAdapt. • Performed daily optimization of Paid Search and Paid Social campaigns for both B2B and B2C clients including the monitoring of KPI’s. • Performed weekly and monthly reporting, and made tactical recommendations for improvement. • Performed highly targeted and strategic keyword research and managed $1M+ client budgets. • Created strategy presentations, Ideal Client Profiles, and performed account audits. • Created useful spreadsheets for our team, and implemented new processes. • Consistently brought fresh ideas to the table. • ClickUp, Hubspot, SEMrush, Google Trends, Google Tag Manager, Google Analytics, Google Data Studio, G-Suite

Liberty, Ny

• Coordinated all paid media by building and maintaining relationships with strategic partners, & placing ads for digital, radio and print formats. • Performed budgeting, reconciling and invoicing duties. • Planned, coordinated and executed event marketing search and social campaigns for music festivals.

Middletown, New York

• Created and designed promotional marketing materials, such as ads, artists posters, and flyers for both Paid and Organic media efforts.• Strategized social media campaigns, content calendars, wrote copy and built a social media community around the event venue.• Wrote Press Releases for events.• Drove ticket sales and promoted artists. • Experienced with Adobe Creative Suite and Canva.

Pearl River, New York

• Performed all front- desk reception duties including answering phones, coordinating all front desk communications, and greeting guests.• Assisted other departments including HR and the Accounting department for projects using excel, filing, copying, printing blueprints, scanning and calculating and entering expenses.• Performing administrative tasks such as sorting mail, entering data into spreadsheets, purchasing supplies, booking appointments, replenishing kitchens, book binding and laminating, organizing stock closet

Fort Lee Nj

• Interned for celebrity stylist Ty Hunter. • Managed social media accounts on the following platforms: Instagram (18k followers), Twitter (550 followers), & Facebook.• Curated a branded Instagram feed and created fresh engaging content.• Planned and executed multi-channel promotional campaigns, which drove significant sales. • Created a content calendar, scheduled posts, and performed hashtag strategy to drive traffic and engagement. • Engaged with followers and built a community.

• Waxer, esthetician and skin care specialist.• Performed waxing services, skin consultations and retail sales.• For one week, was the Top Esthetician in the country at the company!• Built up a clientele, guided and educated clients on their skin care needs.

Marketing

Achieved my BA in business communications, and minored in marketing.

Business Administration, Business

Achieved my AS in Administrative business and graduated with honors.

Skin Care

I went to school for Esthetics: the study of skin care.