Liz Musson Email and Phone Number

Mad Philomena evolved throughout lockdown to leave weddings behind and develop a range of unique cards. Original focus was and continues to be Cancer Care - but many more cards have joined the family and I design new ranges on a regular basis. All can be found in my Etsy shop. Mad Philomena is a bespoke wedding styling & stationery business.NATIONAL BEST VENUE STYLIST 2015 - TWIA AWARDS.Best Newcomer in the Wedding Industry -2015, and Best Venue Stylist East Midlands 2015.Mad Philomena is an East Midlands based creative business offering bespoke stationery and props.Www.madphilomena.co.ukwww.facebook.com/madphilomena

In 2010 I established a new trend team in Wilkinson with an aspiration to produce guidance for the business which led to the development of trend led, coordinated cohesive and customer focused products. The team has been a huge success and is now a team of 3 !I lead the team in researching trends for each season, and distilling this information into a series of comprehensive trend books which give creative direction on colour, material, finish, iconography and surface design for all relevant buying teams. First we create macro trend guidance and a colour palette relevant across the whole portfolio of products, then we focus on each category and translate what this means for home wares, stationery, kitchen, garden and so on. Our books give specific direction as well as pantone and textile material references for our business to adhere to.During the process we work with various design resources to brief and develop our own bespoke surface designs, we even show the business how this should be translated onto product. This has been an incredibly successful approach and the results have been much greater trend relevance in store and coordination across categories. I undertook annual competitor reviews in London & New York, and travelled to the Hong Kong office in order to brief the team and suppliers on upcoming trend and product directions.2 years ago I initiated contact with the New Designers show in Islington and we are now actively involved in supporting upcoming design talent, and my team have worked with several graduates to produce fresh new ranges which have landed in store.We are also active in supporting our multimedia business through compilation of trend updates and highlights. We work with our training teams to up skill store members across 370 stores making sure the trend message is getting out into store and throughout our customer base. We even get involved in putting the look together, contributing to catalogue features and PR stories.

Delivering the new Wilkinson Rebrand as well as developing bespoke solutions for a new look Health and Beauty department, and Christmas seasonal environment trials.

Developing fixture and environment solutions for Boots store environments. Key projects - An ultra feminine luxury beauty hall concept - trialled in 4 locations, New look photo department, Christmas estate wide fixture development.

Maximised customer flow and sales through strategic positioning of fixtures and products which worked effectively with the existing store architecture.