Forever Manchester is a charity that raises money to fund and support community activity across Greater Manchester.

Marketing manager responsible for the development and delivery of their annual marketing plan.Robertson Cooper who are a well established leading consultancy in the workplace wellbeing industry headed by leading business psychologist Sir Cary CooperRole includes managing all marketing and PR activity to support business development, brand and ongoing customer engagement.Activity includes major conference delivery, new product launch, digital marketing, PR and branding.

Part time freelance marketing consultant supporting a number of businesses in development and implementation of their marketing strategies both on and off line, including retail design company Unibox and ContraVision. Additionally run my own vintage clothing business

Responsible for managing the team that communicates with our Corporate and Intermediary clients using digital, PR, advertising and events to position Bupa as the thought leader within the Private Healthcare sector.

Dress for Success is charity that helps women on low incomes get back to work. When a woman comes to Dress for Success Manchester, trained stylists will dress her in a smart professional outfit to wear to her job interview. She will also receive personal interview training from a senior recruitment adviser or HR professional. Looking fantastic and with her confidence restored, a Dress for Success client has a far better chance of success.I am responsible for the operating of the charity , recruitment training and management of team of 30 volunteers, fund raising, relationship buildlng with referral partners, retailers and corporates. Overseeing PR and marketing .http://www.itv.com/news/granada/update/2013-07-10/dress-to-success-for-manchester-women/

Freelance marketing consultant working for a number of Rejuvenates clients, Smaller Earth and Liverpool Vision developing marketing strategy, communications and project management

Responsible for the delivery of all the above the line activity to support the biggest rebrand in UK of The Co-operative and their 4500 stores. Managed a team of 3 brand managers, a budget of £8m and external advertising, media design and PR agencies. Developed and delivered a national integrated brand campaign incorporating TV, cinema, national press, radio, instore, online, PR and internal communication channels that has delivered on every level, reinforcing The Co-operative as Britain's most trusted brand. Secured with Sony music the use of Bob Dylan for the first time in UK advertising for the iconic "Blowing in the wind "TV ad.3 bursts of national TV using mix of terrestrial and digital channels, first time whole Coronation St break taken by one advertiser. Campaign reached 88% UK adults.National Press budget of £2m over 3 months, all major titles and formats utilised.Internal communications involved pre and post employee research, mix of print and digital communications to reach over 80,000 colleagues.PR returned 18:1 ROI and coverage generated over £700,000 EAV. Econometrics giving ROI of over 4.4 for the campaign to date.Won Green award for best integrated campaign and Northern Marketing Award for most effective rebrand. Shortlisted for CIM, Transform and Drum awards (awaiting results).Additionally developed and delivered marketing communications plan and customer insight for the online electrical business.

Responsible for the development of the overall marketing strategy, to plan, and deliver increased brand awareness, footfall, sales and profit for the UK's 3rd largest pharmacy chain with 700 outlets. Manage a team of 8 marketing professionals and an annual budget of £6.5 m.Managed negotiation and creative development of first TV sponsorship deal for Pharmacy which increased OTC sales and brand awareness.Commissioned and delivered new customer segmentation model to assist in development of services and product offerings.Introduced new customer communications activity to support branch rebrand programme. Managed year long promotional calendar including Christmas 08 campaign.

Managed a team of 4 communications consultants with responsibilities for the 5 main sales channels, the 90 bank branch network, the 2 main customer contact centres, the internet banking service and the customer magazine Change. Managed an annual budget of £2m and had direct responsibility for the management of a number of external design and production agencies.With the help of an external design agency responsible for the design and launch of a totally new concept branch design for branches opened in the Midlands. Responsible for the quarterly customer magazine "Change" with a circulation of 1 million. Change magazine won APA best finance title award in both 2005 and 2006.Delivered the first "green branch" in the UK.Managed an incentive scheme across all sales channels involving 4000 staff resulting in a 14% increase in sales and improved levels of engagement across the sales teams.Increased penetration of Internet banking to over 50% of current account base.Through use of online aggregators such as Moneysupermarket developed new acquisition channel for visa and loan sales.Using field marketing activity, increased the sales of visa credit cards by 400%.Introduced the sales of financial services through Co-operative Food stores.Mapped the customer journey for a number of product applications via multiple channels identifying opportunities to improve service and sales.Managed major cultural change programme, which successfully shifted attitudes and satisfaction levels amongst 120 marketing staff.

Managed a team of two marketing communication consultants having responsibility for the bank's website and the online customer acquisition and retention strategy for the bank's Internet banking service.Managed the redesign and relaunch of the award winning bank's web siteLaunched the bank's internet banking service which now has 400,000 registered users Launched online account opening, 50% of loan applications coming in via the Internet.Introduced monthly e-newsletter resulting in increased sales from our Internet banking customers

Managed the relationship between marketing and the bank branch network. Planned, and managed all launch activity to support the opening of all new and refurbished branches along with the sensitive communications relating to closures. Responsible for developing the annual merchandising plan and implementing and managing marketing campaigns, targeting existing and new customers.Introduced Saturday branch opening resulting in 40% increase in sales.Opened 15 new branches in 12 months.

Managed a team of 23 including 6 managers, implementing national initiatives in the north of England targeted at all sizes of customers from residential to public sector.Organised a series of 180 sales seminars and exhibitions throughout the UK aimed at Telecom's managers in major businesses to increase sales and improve loyalty.Designed, tested and launched new range of image clothing.Developed an incentive scheme for engineers in the North West, which generated an additional £1.5 m over 12 months.Managed a team of 30 call centre staff based in Manchester and Liverpool. Launched Talkabout the first chat line in the UK. Responsible for all local marketing and PR for the service as well as the operational management of the service; On leaving BT, travelled for 6 months in the USA and Spain.Worked as a consultant for a BMW dealership for 4 months, setting up their telemarketing operation resulting in increased loyalty and service business.