Liz Phelps Email & Phone Number

Led the strategic management of paid media initiatives at Zencity, orchestrating the digital distribution of surveys across diverse platforms for a wide range of clients.Cultivated internal communication channels, liaising effectively with analysts, customer success teams, and other stakeholders to ensure organizational cohesion.Developed intricate campaign strategies tailored to unique use cases, incorporating custom distribution approaches and meticulous channel testing.Championed cross-team collaboration efforts to analyze distribution costs, leading initiatives to simplify and streamline processes, while also implementing robust cost measurement procedures.Pioneered the exploration and implementation of new data collection methods, designing comprehensive testing plans for seamless integration.Applied a refined approach to campaign optimization, implementing creative updates and adhering to Meta ads best practices to elevate overall performance standards.

Drove alignment and success for Dropbox core products through paid media channelsManaged a budget of over 1M dollars and led the transition to automated campaigns.Developed audience strategy, collaborating with channel leads and agencies across teams.Created and executed testing plans for creative, landing pages, and channel tactics.Oversaw media and creative coordination with agencies and multiple internal product teams in a multi-product storytelling strategy.

Buffalo, New York, United States

Successfully managed and cultivated client relationships, overseeing strategy, planning, and implementation.Led quarterly business review meetings, facilitating discussions on performance, insights, and strategic recommendations.Coordinated with teams to align strategy and ensure the cohesive execution of campaigns.Developed cross-channel strategy and supervised campaigns across various platforms, such as Google Ads, Youtube, Bing, Meta, Twitter, and LinkedIn.Effectively managed budgets, ensuring optimal allocation and maximizing return on investment for clients.Conducted in-depth data analysis, drawing actionable insights and making recommendations for campaign improvement.Collaborated with internal and external stakeholders, including channel leads and agencies, to drive cross-team initiatives and enhance overall campaign performance.

Buffalo, New York, United States

Maintained and grew successful client relationships.Developed a strong understanding of client objectives and marketplace positioning through market and keyword research.Participated in client meetings and presentations, assisting in delivering upon client requests.Drew critical analysis from data and made recommendations to optimize and improve campaign performance.

Buffalo/Niagara, New York Area

Create and drive strategy around sales growth and recruitment initiatives. Developed and executed marketing strategy and creates content for multiple platforms in support of internal demand generation and recruitment. Support multiple sales teams and clients with content, strategy, and cross platform marketing best practices. Created and implemented college recruiting campaign and manages hiring process.

Buffalo/Niagara, New York Area

-Responsible for curating content as well as content creation for corporate social channels including Twitter, Facebook, Google+, and Pressly -Support of professional recruitment via social media and Facebook ads-Curated content, managed outreach platforms, and social media accounts for client

Addressed customer concerns and provided exceptional customer service. Was selected for the KBS team or Knowledge Based Selling team, where I was directly on the sales floor demonstrating products and helping customers create meal solutions. I held positions on the Front End as a cashier and in the Bakery Department. In the Bakery I worked directly with customers and was proficient in anticipating product needs and providing customer service while maintaining a safe and clean work environment.

Webster, Ny

-Support of world wide product marketing activities -Oversaw content creation for Cut-Sheet Press marketing campaigns and curated sharable content for the Graphic Communications Business Group -Developed an employee advocacy program to set up product managers as thought leaders on social platforms

The Learning Center at the Gillam Grant provides educational services of a wide variety for elementary to high-school age children. As a tutor I provided learning techniques and studying habits for students to help them prepare for the NYS Spanish Regents as well as the U.S. History Regents.

Bachelor'S Degree, Business Administration And Management, Marketing

Activities and Societies: American Marketing Association, Helping in the Heights, Outdoor Adventure Club, Employed part-time to self fund.

Education record

Activities and Societies: National Honor Society, Varsity Club, Student Council