Responsible for all aspects of client management and experience for multiple Senior Living communities. Develop integrated brand, marketing and campaign strategies as well as KPIs and recommended tactics. Responsible for development of annual marketing plans, budgets and lead generation projections as well as ongoing revenue generation and day-to-day performance against goals. Ensure tactics are on strategy and support goals. Manage internal team. Support and develop team members to ensure their professional advancement and job satisfaction.

Opened my own studio/business to provide one-on-one and small group fitness training, maintaining a loyal client base for almost a decade with all new business coming from referrals. ACSM Certified Personal Trainer and ACE Certified Group Fitness Instructor. Renamed and rebranded company in 2021.

Through consumer, competitive, and market research combined with strategic planning, repositioned brands by establishing and articulating their unique positioning and identifying the optimal target for their product or service. Extensive experience with all levels of client interaction, including C-suite. Adept at developing and managing diverse, cross-functional teams. Strong writing and presentation skills, including capability to respectfully defend recommendations and encourage understanding. Keen ability to analyze and synthesize data, extract salient points, and make user friendly for all levels of engagement.In partnership with Paperfish Creative, won new business clients, developed and presented marketing plans (including recommended objectives, strategies, tactics and KPIs), executed plans (including all creative elements), and provided ongoing account management. Spent six months in-house with a client as Vice President of Marketing to assist with merger integration after recommended re-brand led to purchase of company.

Spearheaded New Business pitch as a consultant that led to win of Sizzler Restaurant account. Was offered position to run account and joined the Kovel/Fuller team. Built and managed collaborative relationship between internal cross-functional team and Client. Developed and executed new brand strategy to revive "tired" brand. Responsible for making ongoing recommendations to support the strategy, improve the brand and increase sales. Made frequent presentations to client marketing team, including SVP and President. Made annual presentation to Board of Directors. Drafted Client's annual Marketing Plan for new SVP. Developed trusted partnership with key Franchisees, ensuring support, compliance and mutual respect.

Responsible for strategic positioning, marketing plan development, creative implementation and media plans for multiple clients and markets.

Extensive experience in new business pitches and managing all aspects of client relationship, including internal team, for brands such as Clif Bar and Del Taco.

Managed $40MM Jenny Craig account.

Managed Nestle cat food brands for Agency, launching several new products and doing extensive analysis of market share and trends, as well as competitive activity.

Retail clients included Del Taco, Jamba Juice and Oakwood Corporate Housing.

Opened new store location, including all hiring. Responsible for $4MM store and 20+ employees.