Liz Roll Email & Phone Number

Saint Louis, Mo, Us

Saint Louis, Mo, Us

• Responsible for day-to-day project management and resolution of operational production issues for major health care provider. • Lead and identify cost saving initiatives crossing business teams and operating groups. • On-board new products, adhering to branding standards.• Interface between sales, membership and marketing departments to ensure compliance, privacy and service level agreements and are met to create value and ensure optimum member experience. • Liaison with vendors and internal departments to produce materials and ongoing client, member, subscriber, sales and broker communications.• Negotiate contracts, initiate proposals, cost estimates, forecasting and billing approvals. Headed initiative to change from UPS to UPSMI on select mailings saving more than $70K annually. Closed non use accounts saving $40k annually. • Manage production of medicare open enrollment materials and ongoing fulfillment.• Oversee vendor quarterly review meetings for accountability, information sharing and improved relations. Implementation of quarterly vendor meetings resulted in cost savings of $300,000 annually.

Pasadena, California, Us

• Oversaw business development and operations for architectural healthcare design firm. • Developed and implemented marketing plans including writing business correspondence and other collateral materials.• Prepared RFQ/RFP’s and tracked project opportunities.• Spearheaded redesign/rewrite of web site and cultivated media relations (traditional and social). • Maintained project databases.• Screened, hired, trained and mentored personnel, planned special events and represented company at professional functions.

Pasadena, California, Us

• Spearheaded production of national direct mail campaigns generating $15 million in annual revenue for one of the nation’s largest full-service non-profit advertising agencies. • Oversaw multiple, simultaneous projects with attention to budget, deadlines and quality standards. • Hired, trained and managed team of buyers, artists, freelancers and interns. • Monitored production, vendor performance, purchase orders, invoicing and forecasting. • Accelerated project life cycles 20 percent by eliminating duplicate functions.• Saved 20 percent in project costs by adopting formal buying contract pricing.• Reduced errors 30 percent through design and implementation of standardized training.• Solicited bids, evaluated competitive proposals and creative briefs, negotiated and awarded contracts. • Attended press checks nationally to ensure data, letter shop, data, bindery and art integrity.• Improved acquisition and cultivation results annually through stringent, qualified testing and evaluation.• Managed travel budget and master creative calendar.

• Orchestrated marketing, public relations, internal/external communications, branding, direct mail and advertising campaigns. • Provided consultative services on media relations, social media, publicity strategies and interview protocol.• Planned and executed special events. • Designed and wrote press releases, feature stories, newsletters, speeches and tradeshow materials.• Represented clients in response to inquiries from news media, analysts and investors. Attracted and retained client base that included Design Printing, Hartwell Communications, Los Angeles Unified School District, Diversified Financial Services and The Jonathan Club.

• Responsible for new product roll-outs, marketing, internal communications and public relations initiatives for wealth management and mutual fund firm. • Maintained public Internet and corporate Intranet sites. • Produced presentations, advertising content, sales collateral and business proposals. • Authored press releases, articles, white papers, newsletters, RFP’s and RFQ’s. • Organized special events and employee communication materials and programs. • Collected performance data and measured returns on program investments. • Established online presence by overcoming management resistance to new media technologies. • Slashed production costs 30% by building in-house creative services team.• Revitalized public image by implementing comprehensive rebranding campaign, including design of new corporate logo and national standards manual.• Wrote speeches and managed media.