Liz Ryan Email & Phone Number

San Jose, California, Us

Vernier, Geneva, Ch

• Creative Campaigns & Conversion: Initiated content structure to drive integrated campaigns and free-to-paid conversion, helping to grow user base from 6M to more than 7M• Strategic Positioning & Messaging: Established and managed company strategic positioning and messaging guide; created the tagline for 2023• GTM Buyer Personas: Initiated, researched, delivered and trained GTM team on Sonar’s first buyer personas; worked with product management and UX to deliver org-wide personas tied to product use cases• Public Personality & Event Support: Frequent webinar moderator & presenter, published media contributor, events messaging playbook creator & worker• Created Technically Based Messaging & Content for 3 key audiences of developers, managers, and c-level executives on value props and development methodology• Mentor and Main Point of Contact for 4 new joiners to ensure smooth integration into the culture; part of hiring team

Saint-Laurent , Quebec, Ca

• Product Releases: Created and implemented company-wide monthly product release communication process across 3 products• Content Creation: Developed and delivered AI-focused threat detection product collateral• Collaboration: Fostered cross-functional collaboration amongst product, marketing, and sales teams• Partner collaboration: Developed and executed industry-relevant messaging and co-branded materials with reseller partners such as On Call International• Product Evaluation: Assisted in the evaluation and selection of new software

San Francisco, Ca, Us

• Product Releases: Managed monthly product release communication to targeted audiences• Problem Solving: Field and address product-related, client-impacting inquiries• Content Creation: Developed and deliver sales content (social, press releases, fact/data sheets, white papers, case studies, etc.) • Mobile App Support: Drove feedback and enhancement process for mobile app• RFPs: Support the RFP lifecycle, assisting in nearly 20 new client wins• Diversity and Inclusion: Member of the D&I Communications group, supporting initiatives• Promoted from Content Marketer position

San Francisco, Ca, Us

• Support and drive the RFP lifecycle, assisting in many new client wins • Development of brand-driven thought leadership, corporate content, and social media• Creation of external content, from formal, downloadable pieces to social media• Assist with product marketing initiatives, including QRGs and mobile app presence

Nashville, Tennessee, Us

• Content: Established and maintained brand tone and voice across product and corporate collateral• Operations: Supported large-sale rebranding (over 200 pieces) of collateral post-merger in this transitional role

Nashville, Tennessee, Us

• Leadership: Established the company’s first product marketing role with direct reports• Enterprise Pricing: Developed and fostered adoption of enterprise-level packaged pricing• Go-to-market Strategy: Managed product and feature launch plans with responsible parties• Product Identity: Defined the functionality of the platform in the context of a SaaS offering• Partnerships & Analyst Relations: Established relationships with partner vendors and worked with analyst firms, appeared on an executive panel

Højbjerg, Dk

• Content Creation: Supported product and party domains with market analysis and collateral• Thought Leadership: Crafted healthcare industry-facing research-based materials that promoted data quality and management• Competitive Intelligence: Conducted competitive and social media assessment• Strategic Collaboration: Developed marketing messaging strategy across verticals• Web Presence: Managed the launch of the Stibo Systems Healthcare website and blog

Nashville, Tennessee, Us

• Product SME: Presented and supported marketing initiatives, sales pursuits and overall strategy• Conferences and corporate events: Developed strategy, logistics, and execution of 2-day customer champions meeting• RFI/RFP: Managed product-related responses for nearly 40 RFPs• Release Notes: Developed and maintained release notes and worked with others on roadmap details• Content: Assisted in carrying content strategy through to acquisition and rebranding by Emdeon• Promoted from Implementation Specialist after 2 years

Nashville, Tennessee, Us

• Project Management: Manage implementations and integrations of health transparency platform for employers and health plans• Technical Preparation: Self-taught plan benefit design setup and testing across over 25,000 records• Recognition: Distinction of delivering high quality work in the post-launch evaluation• Cultural Development: Interview and on-board new hires

Chicago, Il, Us

• Product SME: Self-taught certified Salesforce.com Administrator• Design Specifications: Create specifications for systems design and test plans• New Business Development: Technical analysis and consulting• Internal Operational Development: Manage the implementation of the internal CRMsystem for approx. 100 users

Chicago, Il, Us

• Product SME: Intake requirements and configure the sales enablement solution• Training: Perform end-user and super user training for domestic and internationalaudiences• Cultural Development: Mentor and train new hires and coordinate SAVO Gives Backinitiative• Promoted from Implementation Analyst to Associate Project Manager within first year

Chicago, Il, Us