Portfolio of clients include: Desigual, Little Mistress, Closet, Darling, Traffic People, Chi Chi London, Tempest, Danity, Whistle & Wolf, Sugarhill Boutique, Dex, King Louie, Poppy Lux, Playful Promises, Pit Amsterdam, Oron Eted, Alices Pig, An apparel brand management company based in Los Angeles with east coast offices in New york that specialise in managing International fashion brands that wish to launch in the USA. Based in the Los Angeles showroom, researching new brands from Internet, social media and visiting International trade shows• Managing each brand individually as some had to change their names for the US market, working closely with brands design direction for US market and tailoring the ranges to suit each state ( USA is like 7 countries in one and buyers in each state are different)• Grow new brand’s awareness with existing accounts and targeting new suitable accounts.• Set up appointments and manage orders with customers,• Managing own business plan for the brand implementing the vision set out by each brand while being responsible for the west coast US success.• Presenting collections in a very confident manner while also modelling styles• Responsible for managing and setting sales targets and budgets.• Seek new accounts by being out on the road and travelling to visit customers all across 7 states on the west coast.• Updating customers with key colours, trends, fabrics and advising of any styles which would fit into their in store ranges / trendsto enhance sales opportunities.• Maintaining good relationships with buyers at independents and multiples including Nordstroms and Neiman Marcus• Attending all tradeshows Internationally to build brand awareness and prospect for new business and make sales• Managing the process of development sampling through to order and production stages for key accounts.Driving and developing new relationships across market as well as maintaining current accounts.

Deliver a balanced commercial range, which reflects the integrity of the brand and delivers a continuous profit growthWorking with the design team to develop an exciting and on trend product rangeManaging and updating all sections of the critical path through daily correspondence with design, QC department and suppliers monitoring all development, seal and production samples from suppliersNegotiating cost prices and the buying terms and deciding on a selling price for every product purchasedCreating Tech packs to send out to suppliers for Initial Proto samples to be made Present Ranges in sign off meetings with Directors Managing and controlling critical paths to ensure deliveries are on timeMonitoring and analysis of sales daily and reacting to the findings i.e. placing re-orders, range building, developing best sellers, expanding categories, etcCreate profitable customer driven ranges to deliver sales and margin targetsApproving proto samples, lab dips, fabric’s, accessories, strike off’s and seal samples.Checking & fitting of proto samples to check positioning of all trims / prints / branding / design details were correct amending positioning where necessary and ensuring fits were commercial.Undertake development and inspiration trips on a regular basisCommunicate with departments any revisions or changes to garmentsLiaising with suppliers in Far East and India on a daily basisAttending regular meetings with manufacturing companies and suppliersEstablishing supplier relationshipsPartner with Merchandise Planning team to buy quantities each week and ensure appropriate allocation/distribution channel to maximize sales, margin and turnSourcing new suppliers for immediate and future needsParticipate in first fittings, ensuring each product is saleableReview weekly sales reportsAttending all tradeshows internationally

Work closely with In House design team on range direction, and with Merchandising functions on budget and planningLiasing with manufacturers and developing new ideasNegotiating of prices for first samples and salesman samplesPlacing all proto and salesman sample files / tech packs with factories and ensuring on time arrivals of all samples – following clear critical path dates, as set by brand.Checking & fitting of proto samples to check positioning of all trims / prints / branding / design details were correct amending positioning where necessary and ensuring fits were commercial.Approving print and embroidery strike offs and lab dips for all colour waysProduct develop and build the range each seasonUsing strong price negotiation skills to ensure target prices and profit margins were achieved on styles purchasedEffectively manage and continuously react to figures and trends in order to successfully trade the department and achieve sales plans.Analyze sales and request line changes based on brand integrity and company values & aesthetic Sourcing out of The Far East and IndiaAttending all trade shows and buying trips InternationallyEstablish and maintain current and newly sourced supplier relationshipsDevelop the best commercial range for the target market, ensuring that the range is consistent with the Firetrap brand Factory visits to China and Korea each season to ensure the best possible product is developedConstantly researching and keeping an eye on current and future catwalk, street and social trends for inspiration for developments and to fully maximise the ranges.Working closely with the design and merchandising department Identify best sellers and suggest visions/ideas for recutsDeliver a balanced commercial range, which reflects the integrity of the brand and delivers a continuous profit growthComparative shopping in the USA and Europe

Managed a portfolio of key accounts: The Arcadia Group: Topman, Topshop, Burton, Dorothy Perkins and Miss SelfridgeInvolved in the design process from initial concept through to production and delivery to customerWorking with customer’s requirements.Using strong price negotiation skills to ensure target prices, profit margins and buying terms were achieved.Far East and India trips to main production factories to ensure compliance with The Arcadia Group and customer quality standards. Meetings with on-site staff & management team to oversee production and carry out final production approvals.Checking & fitting of proto samples to check positioning of all trims / prints / branding / design details were correct amending positioning where necessary and ensuring fits were commercial.Responsible for measuring, quality checking and approving of all salesman / seal and production samples. Making design amendments where required to ensure garment cost met required sales margins.Arranging fit meetings to fit garments on size models to check for any fit issues, amending specs where necessary. Including the fitting of various sizes to ensure grading on production spec was correct for fabric type and style look.Managing and updating all sections of the critical path through daily correspondence with design, customers, QC department and supplier. Monitoring all development, seal and production samples from suppliersTravelling to various parts of China and Hong Kong to visit suppliers, factories and to visit stock markets to gain inspiration and ideas for future products. Approving lab dips, strike off’s, trims, fabric’s, accessories, proto and seal samples.

Liasing with customer and Far east/Turkish suppliers on a daily basisFollowing the critical path to ensure supplier submits lab dips, fabrics, trims, fit and production samples on time.Putting together and sending out design briefs to factories for costingMeasuring of garments and submitting to customer for fit sessions.Creating basic garment specs for first fit samples following through for production.Competitor shopping to look at current in store themes/ moods/ styles.Obtain quotes from vendors, analyse and evaluate comparative resultsExpedite orders to ensure timely deliveries and maintain proper inventory levelsProduct sourcing and researching current trendsUpdate vendor packs for buying trips, analyse and make strategic suggestions to buyer