- Specializes in non-profit consulting, advocacy, events, fundraising, public relations, marketing, research and project management - Proficient in merchandise management, licensing, and onsite merchandise sales; specific knowledge in the music industry and collegiate/higher education space- Expertise in special needs program creation, marketing, event management, fundraising, and awareness building- Develop and manage initiatives with public and private sector stakeholders -Expertise with managing auctions

● Created benefit concert promoting the connection between music and autism; all ticket sales and silent auction proceeds are donated to a local profit who issues grants to offset medical expenses for autism-impacted families ● Fundraise all gifts to cover expenses associated with the event through sponsorships ● Orchestrated, soup to nuts, all logistics including securing the silent auction company and donations, procuring venue at no charge, volunteers, garnered all earned media, donated/placed media, catering, booking entertainment, social media, web site development, etc.

● Led initiative to implement a registry of special needs populations (Autism, elderly, other individuals with communication barriers) for first responders to utilize in emergency situations; Home Safe in Bellaire, West U Cares in West University and Southside Place. These programs are a part of the STEAR (State of Texas Emergency Response Registry) and based off the Take Me Home program out of Florida. ● Advocated for the modification, education and implementation of a special needs alert across Texas, similar to AMBER and SILVER alerts ● Worked with legislators, local and state government officials, and nonprofits to collaborate to safeguard endangered populations● Garnered earned media in 7 print publications, 2 TV stations, multiple digital stories, a radio show, social media mentions and podcasts

● Created Houston marketing plan with multi-channel mediums to effectively and efficiently reach desired constituencies. Established metrics dashboard for the market utilizing and synthesizing data from multiple platforms.● Managed webinars and virtual events via WebEx and ON24; Utilized Salesforce and Marketo for lead generation, deployed segmented messaging, A/B testing, and tracked client and prospective client behaviors● Contributed to surpassing the local annual revenue goal in 2019 by 4.3%, local new business goal by 32.2%, and local net income goal by 13.6% YOY.● Established a social media presence and plan that elevated the Houston market to the second highest level of engagement across the organization’s global wealth management footprint. Consistently outperformed industry and the corporation's averages. Crafted ‘best practices’ which served as a playbook for other markets. Was the first market to leverage video across multiple platforms.● Drafted COVID-19 communications to multiple constituencies for the West Region and adjusted local marketing planning during the pandemic. Viewed the pandemic as an opportunity to tap into new opportunities and markets, including the addition of a women’s series.● Served as public relations expert for the West Region and liaison with headquarters in Chicago. Drafted remarks, internal, and external communications from the market president. Identified, positioned, and promoted local subject matter experts to various publications, speaking engagements, and events to enhance Northern Trust’s reputation.● Planned and orchestrated events for a variety of hyper-segmented audiences about timely wealth management market trends. Served as a pilot market for a Digital Assets event and later deployed across other markets in the US.● Managed the local market web presence, monitored trends, and correlated this data to Marketo and Salesforce data to establish a holistic picture of audience segments.

Provide a broad spectrum of marketing communication solutions and services to clients in the following industries:-construction, higher education, non-profit, music, weather related services, retail, energy, security technology, and financial servicesWork closely with executive staff to create and implement comprehensive policies and programs, including change communication and restructuringEstablish metrics for organizations : including social media (creation from scratch and also adjusting midstream with the ultimate goal to have everything managed on one platform), ultimately tying marketing efforts to revenue/sales goals, and integrating web and digital analytics into larger marketing effortsExpertise in special needs program creation, marketing, event management, fundraising, and awareness buildingResearch and analysis of current efforts of an organization and providing evaluations and recommendations for improvement and successBudget analysis and review, including M&O expenses and FTE salary expenses. Determining what team members and skill sets are needed for specific organizations. Web site strategy development that aligns with larger marketing goals. This includes the use of heat maps, usability testing, implementation of google search, migration to a cms or like platform that can be updated with limited or zero knowledge of code, ensuring responsive designMedia buying within varying size budgets, digital technologies including SEO, SEM, paid search, google ad words, and social media site advertising, advertorial, traditional print, direct mail, etc.Ability to work within minimal to large multi-million dollar budgetsMedia Relations efforts such as the placement and increased brand presence of experts, crisis communications, tying current trends to a specific company and garnering earned media for all related effortsEvent management at all levelsMultiple years of fundraising

Solicited and secured 98% of the silent auction items for the 2016 Children’s Museum of Houston gala Acquired 123 first-time contributors/donations Increased revenue for the auction alone 82% YOY Participated in increasing the overall gala revenue 20% YOY and 37% above the 2016 goal

● Directed all aspects of corporate reputation and branding for South Texas ● Positioned subject matter financial experts to relevant news media; increased coverage 150% YOY ● Formalized and continually increased senior management placement on non-profit boards and executive committees within the Houston DMA 42% during my tenure ● Established relationships with community organizations to build stable & consistent philanthropic efforts; developed a tracking methodology for volunteerism; reported increase of 212% YOY in volunteer hours; increased local non-profits impacted by financial contributions 59% YOY ● Maximized and leveraged the Children’s Museum of Houston and bank’s partnership by creating the first special needs financial planning seminar which opened the door for new prospects across multiple business lines & was recognized as a progressive thought leader in 2015 annual report ● Tactics included generating more than $1MM in earned media value within 2 weeks, reallocated financial resources to support media efforts including direct mail, social media, targeted email, and spreading the word through innovative grass roots efforts ○ Strong Results: standing room only attendance, 27 appointments scheduled to establish special needs trusts within 24 hours, $200,000+ in new revenue generation in the 2 months immediately following the events

● Directed aggressive marketing strategy, including change communication, for products and services; developed metric-based marketing and advertising programs, including an analysis of competitive products/services, selling techniques, media training, legislative considerations, budgets, and pricing and distribution through pertinent analysis of market research and trends● Instituted a mix of multi-channel messaging and media placement, including multi millions of pieces of direct mail, introduction of digital advertising, SEO, SEM, google ad words, TV, radio, and e-mail ● 2014: Increased loans 10.14%, shares by 1.4%, regulatory net worth by 9.22%, and ROA .91% ● Managed implementation plan for a new web site, micro sites, updated mobile site, & new home banking platform

Oversaw online and print media and advertising initiatives to drive brand awareness, traffic, and qualified leads for Temple University. Managed advertising agency in creative production, media placement, and performance metrics analysis. Developed affiliate marketing relationships to drive traffic to website and social media.

-Developed and implemented a strategic marketing plan, including a new brand identity and associated messaging for the university, in alignment with university-wide priorities tied to increasing local, national and international recognition of the university’s Tier One accomplishments.-Directed change management process for centralized reporting structure of marcomm staff across the university-Established a results-based organization which exceeded goals for the last 4 years including: o Increased brand awareness by 7% o Increased alumni satisfaction 9% o Contributed toward raising $110M in FY 2012 and $116M in FY 2013, the highest ever in UH’s history prior to the TDECU gift for the stadium o Generated more than 1.5 B impressions for advertising and marketing in 2012, an increase of 25% year over year o Managed budgets efficiently which yielded a cost per impression of $.0012 in 2012 o Established one of the nation’s best university social media teams in 2009 which generated a 52% increase in twitter followers, 328% increase in facebook fans, and increased engagement with students and alumni -Streamlined university wide e-mail communications, including the adoption of a centralized platform to manage preferences and constituents for the UH system, including change communications supporting the efforto Managed messaging and audience segmentation effectively which garnered an open rate of up to 47%, an average of 2.3% click through rate, and an unsubscription rate of .06%-Directed web communications and messaging for university-wide priorities and instituted best practices which improved customer experienceso Spawned more than 20M web visits and 110M web page views in 2012 o Orchestrated a redesign of the university web site and mobile site based on heat maps, market research, and usability testing -Led team of 30+ reports to win more than 35 industry awards for outstanding marketing communications within the final two years

-Developed and executed a new brand identity and standards for all three entities of ASP Westward: Houston Community Newspapers, Colorado Community Newspapers, and East Texas Community Newspapers, a collection of more than 65 newspapers & community web sites -Developed and implemented marketing strategies for B2B and B2C initiatives which yielded a 13% profit increase in 2007; 7.4% profit increase in 2006 -Increased brand awareness and preference for local community newspapers and the parent brands through multiple channels including event management and sponsorship, grass roots marketing, and media partnership with KTRK-TV -Spearheaded pricing analysis for more than 10 products and created pricing structure based on value