Liz White Email and Phone Number

Excited to lead marketing for enterprise accounts in the North central region of the US.

Connecting partners to Cisco’s US Public Sector sales and marketing teams. Coaching partners on effective routes to market to reach US Public Sector customers.

Responsible for budgeting the go-to-market plan through reporting results to executives. The strategy included ABM programs, digital marketing, content syndication, demand generation, and industry events. A key to success was building a trusting cooperative working environment with the SLED sales team, government affairs, and community relations. Collaborated across the complex organization to ensure we eliminated waste and coordinated marketing efforts.

Created a marketing framework and messaging that could be adapted and customized for the three distinct sales theaters while maintaining consistent messaging. Worked with global sales and marketing leaders to understand the unique needs by theater and shared marketing best practices across the theaters.

Lead team who created marketing assets for customers and internal-facing clients in a fast-paced environment. Revised business processes to streamline workflows and optimize resources due to COVID-19.Ensured brand consistency and messaging on across a variety of marketing vehicles.Provided leadership to a team of tenured marketing professionals challenging them to improve business acumen.

Responsible for defining CDW’s overarching contact, message, content, and channel strategies. Lead team responsible for the development of CDW’s key strategies and annual marketing plan, ensured the plan incorporated the optimal customer journey and consistent focused messaging.Executed marketing plans on time and on budget consistently.Collaborated cross-functionally to ensure transparency of the marketing plan and greater understanding across the department.Mentored and developed staff to aide in meeting their professional goals.

Worked as a business partner with sales executives to understand their business needs and the changing market dynamics. Interpreted those findings to create the go-to-market marketing plan for CDW's State and Local Government and Education segments. Built a deep understanding of the technology needs and challenges of the public-sector. Frequently reviewed and modified the set plan while maintaining budgets and timelines for all deliverables.Built alliances with media partners and vendors to collaborate on unique marketing projects with mutually beneficial results. Examples include GetEdFunding.com, a free resource for grant information with over 60,000 followers, and Win a Wireless Lab Sweepstakes with Discovery Education with one-third of all US schools participating.Cultivated a team and mentored coworkers.

Responsible for creating the annual go-to market plan for CDW in both the K-12 and Higher Education markets. Collaborated with sales and marketing executives to understand market drivers and key priorities for both the market segment and the overall company. Managed complex cross-channel marketing campaigns and analyzed performance sharing results quarterly with top company leadership.

Acted as the subject matter expert for the marketing organization on federal, state & local government and education business segments. Collaborated closely with the sales leadership as the business grew and became segmented. Directed the production of over 300 marketing assets annually to support the growing and changing needs of the sales force.Evaluated partners and created the go-to-market plan for two magazine-style publications, StateTech and EdTech both of which continue today.Acted as lead company representative with advertising agency, responsible for the creation and successful execution of the advertising plan.Mentored and coached team of five.

Managed multi-million dollar marketing budget. Acted as in-house ad agency, responsible for the media buy, flighting, and successful execution of all placements with over a dozen media outlets.

Sales Account Manager focusing on sales to the public sector