A passionate advocate for STEM education and owner of RoboThink Niagara, with a mission to inspire youth in the world of STEM and Robotics. Leveraging a dynamic marketing background in strategic planning, branding, and communication development, I drive awareness and growth for RoboThink through program design, partnerships, and talent development. Known for creative problem-solving and trend analysis, I merge marketing expertise with education to create engaging, impactful learning experiences for children, fostering both innovation and business growth.

- Led Asia Pacific Region Dolls category marketing strategy. Delivered Barbie franchise and total Dolls category growth in the region. Total Dolls size growth by +30% (2020 vs. 2019). Growth momentum continued in 2021.- Optimized resource efficiency by prioritizing projects, global assets and portfolios for markets with local best-fit. Voiced-out and drove forward specific requests to the global team to ensure local needs were fulfilled.- Drove and accelerated growth of digital and e-commerce: recommended budget allocation, sharing of best practices across the globe and highlighted local needs to gain additional resources and support.- Built Barbie brand in APAC: translated brand message to locally relevant communications to drive Girl Empowerment. Celebrated local female role-models by co-creating tailor-made dolls resembling them with PR, digital and social activities.- Collaborated with global product team for development of Asian Barbie dolls to add more diversity to the brands.- Built regional proposals and financial projections for licensing rights pitching, e.g. Universal Spirit, Trolls, Disney Princess- Led Japan consumer research to identify opportunities to double Barbie business within three years- Developed talent by: transparently communicating; encouraging open dialogue and a sharing environment; reducing hierarchy by providing opportunities for team members to grow and be recognized by both team and senior management.

- Identified consumer insights across Asia Pacific markets and led development of strategies and innovations to drive business growth.- Developed new whitening segment platforms for India, Thailand and Vietnam, extended for localized communication.- Led China, India and Thailand whitening and freshness segment relaunch and development.- Identified consumer insight and developed new innovations for Colgate to enter premium market in China market.

- Developed and delivered consumer centric seasonal marketing plan and long-term strategy for Easter and Halloween, including innovations, product profiles, trade story, merchandizing, communication and priorities.- Delivered Easter 2017 program with +20% growth vs. previous year.- Identified cost-optimization and growth opportunities for Halloween program with total estimated savings of $1.3M for 2017.- Challenged comfort zone of status quo, proposed and developed total Halloween program relaunch plan and strategy, with data evidence and strong logic as backbone, the proposal won strong support from cross-functional and leadership teams.- Led multifunctional team to overcome the challenges of timeline, resources and other issues, while sharing a clear common goal, and delivered each project on-time and in full.- Drove new paradigm for cross-functional teams and held the project team together for next iteration of seasonal program.

- Created new and sustainable model to build Reese's brand in China market by first identifying the brand’s core target.- Developed brand annual plan, channel strategy and communication direction focused on newly identified core targets.- Planned and executed Halloween campaign combining Online-to-Offline activities, leading to Golden Mouse Social & Digital Marketing Award in China.

- Developed and launched in China Hershey’s first new brand launch in 30 years: a new milk candy brand, Lancaster. Achieved over +10% share and reached No. 2 position in milk candy market in launched cities in six months.- Developed and executed brand strategy, including proposition, brand architecture, product, packaging, channel, supporting model, communications for China market, based on identified local consumer, shopper and key customer insight.- Managed cross-functional team to solve sourcing, manufacturing and packaging challenges to ensure launch’s success.- Developed communication mix for pre-launch buzz, launch advertising, leading to a China-wide PR & Digital award.- Collaborated with sales and customer marketing to deliver the Trade Story and in-store merchandising- Conducted Post-Launch Evaluation and identified key issues and opportunities. Based on the findings, developed 2015 - 2019 projection and strategic plan scenarios consisting of different media models, roll-out plans and investment levels

- Developed new brand proposition for Dove Japan with the best strategic fit for local market and category plan by identifying brand target consumer and source of business. Proposed three-year local innovation road map with optimum utilization of global resources.- Modified the brand portfolio and architecture to leaverage global strategy while ensuring local consumer needs are met. - Managed Dove Japan innovation development, by developing new 6P mix with close cooperation with global team. Developed new brand proposition and concept and translated the concept into pack designs and communication.- Led Dove new innovation entry in China by identifying pricing and channel strategy to fit global strategy with local insight.

- Led development for new mass-premium segment entry in China. - Launched styling innovations for Lux Styling in Japan achieving +26% share growth. Established strong innovation pipeline for Lux Stying in the region. - Developed Lux new variant launch mix for Japan and China - identified common insight between Japanese and Chinese consumers and developed new concept, innovations, product architecture and packaging designs.

- Led local new tea project for entry of new segment in Japan- Successfully launched new product innovations and brand campaign - Launched local digital campaign and new brand site

- Achieved over 35% increase of brand consumer loyalty program by leading brand activation campaign, online buzz activities, and new brand site development.